Customer Intimacy Discipline

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Customer Intimacy Discipline
If I establish a company that sells equipment with an aim to not only sell but provide customers with a know-how to use the equipment to their advantage, which one of the three disciplines would be more suitable for adopting a compensation strategy and what type of managerial strategy would I have? I am inclined to think that it would be a customer intimacy discipline and a high-involvement management strategy. Any ideas?

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