Value discipline vs. value proposition

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Value discipline vs. value proposition
Mohd. Yaseen Khan
What is the difference between a value discipline and a value proposition?

Value Proposition
Jaap de Jonge, CEO, Netherlands, Editor
A value discipline is a STRATEGIC orientation, describing how a COMPANY will provide value to its customers. A

Linton Fernando
There is a very simple equation for Value:
Selling Price = Cost + Profit
Profit for Customer = Value - Selling Price.
An organization s...Sign up

I think that the value for the customer equals the selling price of the good or service quality. We should optimize this relation with the purpose to ...Sign up


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