Value discipline vs. value proposition

Value Disciplines
Knowledge Center

Best Practices

Sign up

Mohd. Yaseen Khan

Value discipline vs. value proposition

What is the difference between a value discipline and a value proposition?

  Jaap de Jonge
Editor, Netherlands

Value Proposition

A value discipline is a STRATEGIC orientation, describing how a COMPANY will provide value to its customers. A value proposition is a MARKETING statement, that clearly states why a customer should buy a particular PRODUCT OR SERVICE. Both are about realizing value, but the levels are different.

  Linton Fernando


There is a very simple equation for Value:
Selling Price = Cost + Profit
Profit for Customer = Value - Selling Price.
An organization should try to increase this.



I think that the value for the customer equals the selling price of the good or service quality. We should optimize this relation with the purpose to obtain a win-win relationship between the customer and the company.

Start a new topic


More on Value Disciplines:
Special Interest Group

Do you have a keen interest in Value Disciplines? Become our SIG Leader

Value Disciplines
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2022 12manage - The Executive Fast Track. V15.8 - Last updated: 21-1-2022. All names of their owners.