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Value discipline vs. value proposition

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Value Disciplines
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Mohd. Yaseen Khan, IMS Dehraqdun India

Value discipline vs. value proposition

What is the difference between a value discipline and a value proposition?
 

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2
Jaap de Jonge
Editor, Netherlands
 

Value Proposition

A value discipline is a STRATEGIC orientation, describing how a COMPANY will provide value to its customers. A value proposition is a MARKETING statement, that clearly states why a customer should buy a particular PRODUCT OR SERVICE. Both are about realizing value, but the levels are different.

 
0
Linton Fernando, Sri Lanka
 

Value

There is a very simple equation for Value:
Selling Price = Cost + Profit
Profit for Customer = Value - Selling Price.
An organization should try to increase this.

 
0
Bruno, Peru
 

Value

I think that the value for the customer equals the selling price of the good or service quality. We should optimize this relation with the purpose to obtain a win-win relationship between the customer and the company.

 

More on Value Disciplines:
Summary
Discussion Topics
👀Value discipline vs. value proposition
topic Why not Use all 3 Value Disciplines?
topic Focusing on ONE Value Discipline
topic What customers are willing to give up
topic Value Discipline Process?
topic Are Most Firms Opting for Operational Excellence?
topic Balanced Value Disciplines...
topic Value Discipline for Coca-Cola Company?
topic Customer Intimacy Discipline
topic Competitive Priorities
topic How to Adapt Value Disciplines Model to Services?
🔥 The Differences Between Customer-led and Market-oriented Companies
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More on Value Disciplines:
Summary
Discussion Topics
👀Value discipline vs. value proposition
topic Why not Use all 3 Value Disciplines?
topic Focusing on ONE Value Discipline
topic What customers are willing to give up
topic Value Discipline Process?
topic Are Most Firms Opting for Operational Excellence?
topic Balanced Value Disciplines...
topic Value Discipline for Coca-Cola Company?
topic Customer Intimacy Discipline
topic Competitive Priorities
topic How to Adapt Value Disciplines Model to Services?
🔥 The Differences Between Customer-led and Market-oriented Companies
Special Interest Group

SIG Leader

Do you know a lot about Value Disciplines? Become our SIG Leader

Knowledge Center

Value Disciplines
Knowledge Center



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