Value Discipline for Coca-Cola Company?

Value Disciplines > Forum Log in

Value Discipline for Coca-Cola Company?
Gloria Parsley, Student (MBA), United States, Member
Would you agree that the Coca-Cola Company's primary value principle is Operational Excellence? Although they are innovative in product leadership and aggressive in their branding and customer intimacy, it seems that their main focus is operational excellence.
I'm interested in hearing other opinions....Sign up

Coca-Cola Value Discipline
Jaap de Jonge, CEO, Netherlands, Editor
Thanks for your question. Imho the main strengths of Coca-Cola Company (CCC) are in its strong and global mother brand (Coca-Cola), sub-brands (Coke, ...Sign up



Special Interest Group Leader

Value Disciplines
Best Practices

Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 21-10-2018. All names of their owners.