Value Discipline for Coca-Cola Company?

Value Disciplines
Knowledge Center

Forum
Gloria Parsley
Student (MBA), United States

Value Discipline for Coca-Cola Company?

Would you agree that the Coca-Cola Company's primary value principle is Operational Excellence? Although they are innovative in product leadership and aggressive in their branding and customer intimacy, it seems that their main focus is operational excellence.
I'm interested in hearing other opinions.

  Jaap de Jonge
Editor, Netherlands
 

Coca-Cola Value Discipline

Thanks for your question. Imho the main strengths of Coca-Cola Company (CCC) are in its strong and global mother brand (Coca-Cola), sub-brands (Coke, Sprite, Fanta, etc) and even sub-sub-brands (Zero) and obviously in marketing (global, lifestyle). This would primarily point in the direction of Product Leadership. Even if they are also Operational Excellent in their global distribution capabilities.
Customer intimacy however is not something I associate with CCC.

 

More on Value Disciplines:
Summary
Forum
Why not Use all 3 Value Disciplines?
Focusing on ONE Value Discipline
What customers are willing to give up
Value Discipline Process?
Balanced Value Disciplines...
👀Value Discipline for Coca-Cola Company?
Customer Intimacy Discipline
Are Most Firms Opting for Operational Excellence?
Competitive Priorities
How to Adapt Value Disciplines Model to Services?
🔥The Differences Between Customer-led and Market-oriented Companies
Best Practices
Value discipline vs. value proposition
Special Interest Group

Do you have a keen interest in Value Disciplines? Become our SIG Leader

Value Disciplines
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2022 12manage - The Executive Fast Track. V15.8 - Last updated: 30-6-2022. All names of their owners.