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Value Discipline for Coca-Cola Company?
Gloria Parsley, Student (MBA), United States, Member
Would you agree that the Coca-Cola Company's primary value principle is Operational Excellence? Although they are innovative in product leadership and aggressive in their branding and customer intimacy, it seems that their main focus is operational excellence.
I'm interested in hearing other opinions....
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Coca-Cola Value Discipline
Jaap de Jonge, CEO, Netherlands, Editor Thanks for your question. Imho the main strengths of Coca-Cola Company (CCC) are in its strong and global mother brand (Coca-Cola), sub-brands (Coke, ... |
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Special Interest Group Leader
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Value Disciplines
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