Value Discipline for Coca-Cola Company?

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Value Discipline for Coca-Cola Company?
Gloria Parsley, Student (MBA), United States, Member
Would you agree that the Coca-Cola Company's primary value principle is Operational Excellence? Although they are innovative in product leadership and aggressive in their branding and customer intimacy, it seems that their main focus is operational excellence. I'm interested in hearing other opinions. (...) Read more? Sign up for free

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  Coca-Cola Value Discipline
Jaap de Jonge, Editor, Netherlands
  Thanks for your question. Imho the main strengths of Coca-Cola Company (CCC) are in its strong and global mother brand (Coca-Cola), sub-brands (Coke, Sprite, Fanta, etc) and even sub-sub-brands (Zero) and obviously in marketing (global, lifestyle). This would primarily point in the direction of Product Leadership. Even if they are also Operational Excellent in their global distribution capabilities.
Customer intimacy however is not something I associate with CCC.

   
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Value Disciplines
Summary
Forum
Why not Use all 3 Value Disciplines?
Value Discipline for Coca-Cola Company?
🔥The Differences Between Customer-led and Market-oriented Companies
Best Practices
🥇Value discipline vs. value proposition
🥈Focusing on ONE Value Discipline
🥉What customers are willing to give up
Value Discipline Process?
Balanced Value Disciplines...
Customer Intimacy Discipline
Are Most Firms Opting for Operational Excellence?
Competitive Priorities
How to Adapt Value Disciplines Model to Services?


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