Value Discipline for Coca-Cola Company?

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			              Value Discipline for Coca-Cola Company?
Gloria Parsley, Student (MBA), United States, Member
			                
			                Would you agree that the Coca-Cola Company's primary value principle is Operational Excellence? Although they are innovative in product leadership and aggressive in their branding and customer intimacy, it seems that their main focus is operational excellence.

I'm interested in hearing other opinions....
			            
			                  	Coca-Cola Value Discipline
														
														Jaap de Jonge, CEO, Netherlands, Editor
Thanks for your question. Imho the main strengths of Coca-Cola Company (CCC) are in its strong and global mother brand (Coca-Cola), sub-brands (Coke, ...

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	                                ForumWhy not Use all 3 Value Disciplines?
Customer Intimacy Discipline
Are Most Firms Opting for Operational Excellence?
The Differences Between Customer-led and Market-oriented Companies
Value Discipline for Coca-Cola Company?
Competitive Priorities
How to Adapt Value Disciplines Model to Services?
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