Value Discipline for Coca-Cola Company?


 
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Value Discipline for Coca-Cola Company?
Gloria Parsley, Student (MBA), United States, Member
Would you agree that the Coca-Cola Company's primary value principle is Operational Excellence? Although they are innovative in product leadership and aggressive in their branding and customer intimacy, it seems that their main focus is operational excellence.
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Coca-Cola Value Discipline
Jaap de Jonge, CEO, Netherlands, Editor
Thanks for your question. Imho the main strengths of Coca-Cola Company (CCC) are in its strong and global mother brand (Coca-Cola), sub-brands (Coke, ...Sign up
 

   

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