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lana albanna
Student (University), Jordan
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Why not Use all 3 Value Disciplines?
Why is it not possible to use all three value disciplines in the same organization?
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Welcome to the Value Disciplines forum. The topic being discussed here is: "Why not Use all 3 Value Disciplines?".
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Jaap de Jonge
Editor, Netherlands
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A Firm Must Use All 3 Value Disciplines!
Hi Lana, the way your question is formulated tends to put you on the wrong foot:
According to the value disciplines model none of the 3 disciplines should be neglected: threshold levels on the 2 disciplines that are not selected must be maintained...
Treacy and Wiersema argue a company should try to be the best in one discipline. In the non-chosen (the other two) disciplines the company must aim to be at least average.
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James Gunn
Management Consultant, United Kingdom
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Why not All Three Value Disciplines?
Customer intimacy implies bespoke or customised, while operational excellence implies standard or configured standard.
Products also imply a degree of non-bespokeness and organsiations with a short product life cycle are not going to get down the experience curve as operational excellent companies must.
If you think about the operating model that corresponds with each strategy you would only be compromising and thus falling short of the companies who chose to fully commit to one strategy / operating model and the three value propositions - value for money, best product and best solutions aren't the same things at all.
Having said all that, different business units of an organisation may have different value disciplines.
For example consider airbus:
- Designers could be PL
- Manufacturers could be OE, and
- After sales could be CI.
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Jaap de Jonge
Editor, Netherlands
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Sufficient Level is Needed in the 2 non Chosen Disciplines
I agree with James that in the Value Disciplines philosophy the two non-chosen disciplines should not (too much) comprom...
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Rene Dijkstra, Netherlands
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The Need for Different Operational Models Make it Impossible to Use 2 or More Disciplines
The main point is that the three disciplines require totally different and incompatible operational models:
- Where in ...
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Paula Kokare
Project Manager, Switzerland
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Various Value Disciplines for Different Processes
Hi all, following the discussion above, what would be your advice for a following case:
The company operates 3 processe...
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Jaap de Jonge
Editor, Netherlands
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Various Value Disciplines in a Single Business Unit
@Paula: Excellent question. Depending on the circumstances of the specific case, it makes sense from a Value Disciplines...
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Maurice Hogarth
Consultant, United Kingdom
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Value of Balance
@Jaap de Jonge: Agreed. The implication of the model seems to be that these are disparate elements. But, as you say, wha...
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James Gunn
Management Consultant, United Kingdom
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Value of Imbalance 😃
Hi Maurice, when I met Mr. Wiersema, I asked the same question. He said that the RESEARCH (my capitals) underpinning the...
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Maurice Hogarth
Consultant, United Kingdom
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Selling-Buying Value Balancing
@James Gunn: Thanks James. So, commercial organisations MUST prioritise one of the strategies. This is implying that the...
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