Why not All Three Value Disciplines?
James Gunn, Management Consultant, United Kingdom, Member
Customer intimacy implies bespoke or customised, while operational excellence implies standard or configured standard.
Products also imply a degree of non-bespokeness and organsiations with a short product life cycle are not going to get down the experience curve as operational excellent companies must.
If you think about the operating model that corresponds with each strategy you would only be compromising and thus falling short of the companies who chose to fully commit to one strategy / operating model and the three value propositions
- value for money, best product and best solutions aren't the same things at all.
Having said all that, different business units of an organisation may have different value disciplines.
For example consider airbus:
- Designers could be PL
- Manufacturers could be OE, and
- After sales could be CI.