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Why not Use all 3 Value Disciplines?
lana albanna, Student (University), Jordan, Member
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Why is it not possible to use all three value disciplines in the same organization? (...) Read more? Sign up for free
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A Firm Must Use All 3 Value Disciplines!
Jaap de Jonge, Editor, Netherlands
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Hi Lana, the way your question is formulated tends to put you on the wrong foot:
According to the value disciplines model none of the 3 disciplines should be neglected: threshold levels on the 2 disciplines that are not selected must be maintained...
Treacy and Wiersema argue a company should try to be the best in one discipline. In the non-chosen (the other two) disciplines the company must aim to be at least average.
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Why not All Three Value Disciplines?
James Gunn, Management Consultant, United Kingdom, Member
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Customer intimacy implies bespoke or customised, while operational excellence implies standard or configured standard.
Products also imply a degree of non-bespokeness and organsiations with a short product life cycle are not going to get down the experience curve as operational excellent companies must.
If you think about the operating model that corresponds with each strategy you would only be compromising and thus falling short of the companies who chose to fully commit to one strategy / operating model and the three value propositions - value for money, best product and best solutions aren't the same things at all.
Having said all that, different business units of an organisation may have different value disciplines.
For example consider airbus:
- Designers could be PL
- Manufacturers could be OE, and
- After sales could be CI.
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Value of Balance
Maurice Hogarth, Consultant, United Kingdom, Premium Member
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