Why not Use all 3 Value Disciplines?

      
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		            		lana albanna
Student (University), Jordan
			            
Why not Use all 3 Value Disciplines?

	          		Why is it not possible to use all three value disciplines in the same organization?
				      
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						            	Jaap de Jonge
Editor, Netherlands
												
				                A Firm Must Use All 3 Value Disciplines!

													Hi Lana, the way your question is formulated tends to put you on the wrong foot:

According to the value disciplines model none of the 3 disciplines should be neglected: threshold levels on the 2 disciplines that are not selected must be maintained...

Treacy and Wiersema argue a company should try to be the best in one discipline. In the non-chosen (the other two) disciplines the company must aim to be at least average.
				                
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						            	James Gunn
Management Consultant, United Kingdom
												
				                Why not All Three Value Disciplines?

													Customer intimacy implies bespoke or customised, while operational excellence implies standard or configured standard.

Products also imply a degree of non-bespokeness and organsiations with a short product life cycle are not going to get down the experience curve as operational excellent companies must.

If you think about the operating model that corresponds with each strategy you would only be compromising and thus falling short of the companies who chose to fully commit to one strategy / operating model and the three value propositions - value for money, best product and best solutions aren't the same things at all.

Having said all that, different business units of an organisation may have different value disciplines.

For example consider airbus:

- Designers could be PL

- Manufacturers could be OE, and

- After sales could be CI.
				                
										              4

						            	Jaap de Jonge
Editor, Netherlands
												
				                Sufficient Level is Needed in the 2 non Chosen Disciplines

													I agree with James that in the Value Disciplines philosophy the two non-chosen disciplines should no... Sign up
				              
										              3

						            	Rene Dijkstra, Netherlands
												
				                The Need for Different Operational Models Make it Impossible to Use 2 or More Disciplines

													The main point is that the three disciplines require totally different and incompatible operational ... Sign up
				              
										              2

						            	Paula Kokare
Project Manager, Switzerland
												
				                Various Value Disciplines for Different Processes

													Hi all, following the discussion above, what would be your advice for a following case:
The company... Sign up
				              
										              0

						            	Jaap de Jonge
Editor, Netherlands
												
				                Various Value Disciplines in a Single Business Unit

													@Paula: Excellent question. Depending on the circumstances of the specific case, it makes sense from... Sign up
				              
										              1

						            	Maurice Hogarth
Consultant, United Kingdom
												
				                Value of Balance

													@Jaap de Jonge: Agreed. The implication of the model seems to be that these are disparate elements. ... Sign up
				              
										              3

						            	James Gunn
Management Consultant, United Kingdom
												
				                Value of Imbalance 😃

													Hi Maurice, when I met Mr. Wiersema, I asked the same question. He said that the RESEARCH (my capita... Sign up
				              
										              1

						            	Maurice Hogarth
Consultant, United Kingdom
												
				                Selling-Buying Value Balancing

													@James Gunn: Thanks James. So, commercial organisations MUST prioritise one of the strategies. This ... Sign up
				              
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