Balanced Value Disciplines...

Value Disciplines
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R.D. van Rees
Project Manager, Netherlands

Balanced Value Disciplines...

In my opinion any company needs to apply a bit of all three customer disciplines that Treacy & Wiersema created, in order to optimize and guarantee the continuity of the organisation. It's practically impossible to create a sustainable advantage based on a single discipline. Therefore, in my opinion, a balance between all three disciplines is required.


James Gunn
Management Consultant, United Kingdom

Value Disciplines and Balance

Hi Ralph,
As stated in the summary in Rule #2, you will find that it is a fundamental assumption of value disciplines that organisations maintain threshold standards on the other two disciplines, so you are right.
Value disciplines says that it is impossible to be super competitive on all three axes (as a management consultant, I know many are trying to be!)

Maurice Hogarth
Consultant, United Kingdom

Value of Balance

Agreed. The implication of the model seems to be that these are disparate elements. But, as you say, what is the point of an excellent customer care & service performance if the product-service provided is less than the quality level required or even if it is of the expected quality is either becoming out of date or if the replacement is a month of Sundays away?
It would seem to be a more effective (doing the right things) approach to ensure the balance of all three (in terms of mutually supporting) as you (strategically?) evolve/develop towards excellence in all three. Promoting one of these at the expense of resources and status to the others seems more likely to generate negative motivation leading to conflict and internal politicking.
Being comparatively 'excellent' in one of these and 'get by' in the others may be less appealing to a potential client than being ‘very good’ in two and ‘good’ in the other - depending upon the client's values and business needs.


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