Competitive Priorities

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Marten van der Zee
Analyst, Netherlands

Competitive Priorities

Competitive priorities are critical, more operational, dimensions a process, company or an entire supply chain must posses to satisfy customers now and in the future and build market share.
Any business should choose a maximum of maybe 1 - 3 such priorities and keep focusing on them. Typical examples of competitive priorities are:
1. Low cost operations
2. Top quality (delivering an outstanding service or product)
3. Consistent quality (producing on a consistent basis)
4: Delivery speed (quickly filling a customers order)
5: On time delivery (meeting delivery-time promises)
6: Development speed (quickly introduce new products)
7: Customization (satisfying unique needs of customer)
8: Variety (wide assortment of products)
9: Volume flexibility (handle changes in demand).
See also Porter's Cost Drivers.

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