logo

Future Customer Value

Knowledge Center

Value Propositions
Knowledge Center

Translatemore

Forum
4
Marten van der Zee
Analyst, Netherlands

Future Customer Value

Research about customer value is valuable, but does not generate direct insight into what customers will consider important in the FUTURE.
However, future customer value is more important than knowing the current situation.
To come up with a prognosis of what customers will value in the future, you can do the following:
1. Perform regular customer research
2. Consult other sources about trends in customer wishes such as sellers, researchers, consultants, and other experts.
3. Analyze the tracking data and attempt to link changes in customer values to factors such as economic fluctuations and social-cultural developments.
4. Discuss these findings from the customer analysis, the other sources, and the company's self-analysis in brainstorming sessions to arrive at prognoses collectively.

 

More on Value Propositions:
Summary
Discussion Topics
topic Changed Value Propositions for Millennials
topic The Impact of a Value Proposition
👀Future Customer Value
topic Purpose of Value Proposition
🔥 Market-Creating Value Propositions (NABC)
Special Interest Group

SIG Leader

Do you know a lot about Value Propositions? Become our SIG Leader



top

More on Value Propositions:
Summary
Discussion Topics
topic Changed Value Propositions for Millennials
topic The Impact of a Value Proposition
👀Future Customer Value
topic Purpose of Value Proposition
🔥 Market-Creating Value Propositions (NABC)
Special Interest Group

SIG Leader

Do you know a lot about Value Propositions? Become our SIG Leader

Knowledge Center

Value Propositions
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2023 12manage - The Executive Fast Track. V16.3 - Last updated: 26-9-2023. All names of their owners.




12manage is looking for BA/MBA students. More info.