Blind - Deaf - Mute Marketing

Undifferentiated Marketing
Knowledge Center

Forum

New Topic

amir
Student (University), Iran

Blind - Deaf - Mute Marketing

🔥NEW Today many companies don't use marketing in an appropriate way. I name them Blind-Deaf-Mute companies. To help such companies to understand and change their behavior, I conceived the metaphor of Blind-Deaf-Mute Marketing (BDM Marketing):
- BLIND. When companies lack vigilance to identify opportunities (marketing opportunities) in market segments even in niches, I name them Blind. To overcome this weakness I recommend these companies to use more marketing research in order to identify marketing opportunities.
- DEAF. When companies are careless in listening to the market and customers, especially to the needs of customers, they are Deaf companies. They must produce goods and services according to customers' needs. In other words they must be customer-oriented companies.
- MUTE. When companies are unable to inform, advertise and introduce themselves to the market, they are Mute companies. They must advertise and introduce their goods and services to the market and customers.
So BDM Marketing has three major infrastructures: 1. Marketing Research, 2. Customer-orientation and 3. Advertising.

How to institutionalize this concept and how to apply it in companies? But BDM marketing suggests the following 4 steps to companies:
1. Marketing research: to identify opportunities
2. Identify needs: they must be customer-oriented
3. Produce goods and services according to these needs
4. Advertising: advertise and introduce them self to the market and customers.

Start a new forum topic

 

More on Undifferentiated Marketing
Summary
Forum
Blind - Deaf - Mute Marketing
Luxury Goods Strategy in Recession
What is the Opposite of Mass Marketing?
Is Mass Marketing Dead?
Special Interest Group

Are you interested in Undifferentiated Marketing? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Undifferentiated Marketing
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 10-4-2021. All names of their owners.