Luxury Goods Strategy

Undifferentiated Marketing
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pranjal jain
CEO, India

Luxury Goods Strategy

During a recession, there will be a steep decline in the sales of luxury goods.
So where is room for the sales of luxury goods?

  Ruwan Bandara
Manager, Sri Lanka

Luxary Goods in Recession

Growth is relative. We can not expect absolute growth forever.
Marketing is delivering on the promise, the capital economy is not delivering what it promised: enhancing the quality of life of human beings.
10% of the world's richest are earning more than 90% of the world wealth and they are buying luxury goods by exploiting others. The no. 1 world problem is protecting the earth. As great Indian Gauthama Buddha says "only inpermanancy is permanent in the world".
Nobody can change inpermanancy in a permanent manner, growth in luxury goods is short term. In the long run it is going to damage the world by global warming. So whatever strategy used to increase the sales of luxury goods, it contributes to short-term success, not to success in the long run.

  Jaap de Jonge
Editor, Netherlands

Luxury Goods can be More Durable

Actually, luxury goods like for example an expensive, exclusive watch (e.g., an Omega watch) or piece of clothing (e.g.,...


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