Luxury Goods Strategy in Recession

Luxury Goods Strategy in Recession

Now that the current recession has reached countries like India & China, there has been a steep decline in the sales of luxury goods.
So where is room for the sales of luxury goods? How to increase margins as in India many super malls have failed recently and the owners of some big brands have gone bankrupt.

		Ruwan Bandara Manager, Sri Lanka
	Luxary Goods in Recession Growth is relative. We can not expect absolute growth forever. Marketing is delivering on the promise, the capital economy is not delivering what it promised: enhancing the quality of life of human beings. 10% of the world's richest are earning more than 90% of the world wealth and they are buying luxury goods by exploiting others. The no. 1 world problem is protecting the earth. As great Indian Gauthama Buddha says "only inpermanancy is permanent in the world". No body can change inpermanancy in a permanent manner, growth in luxury goods is short term. In the long run it is going to damage the world by global warming. So whatever strategy used increase the sales of luxury goods, it contributes to short-term success, not to success in the long run.