Is Mass Marketing Dead?

Undifferentiated Marketing
Knowledge Center

JN Storm
Student (University), United States

Is Mass Marketing Dead?

Some claim that mass marketing is becoming less significant; others claim that it is not and that there will always be room for large brands that employ marketing programs that target the mass market.
So what do you think: is mass marketing (MM) dead or alive?

  Uditha Liyanage, Sri Lanka

Mass Marketing Still Alive in FMCG

Low involvement FMCG will continue to engage MM, although their marcom will be more focused on small groups and individual consumers.
Other product and service categories will increasingly see the growth of personal and direct marketing rather than MM.

  Pedro Danilo Diaz Tueme
HR Consultant, Mexico

Mass Marketing is Alive on TV

As long as TV exists as the main massive communication media, MM will be the most relevant marketing way to keep working on, if you want to stay in the game.
It might not be the same situation in the future, in say 10, or 15 years from now, but right now MM is still all around.
This does not mean that you have to leave other market channels unattended, which allow you to do a better job focusing on your main target groups.

  Dr. Suman Kumar Dawn, India

Mass Marketing Will Never Go for FMCG

@Uditha Liyanage: I agree that we are thinking a lot about customised marketing but even so MM is not dead, such as for ...


Future of Mass Marketing

If MM dies then it will signal the death knell for MM products goods and services. It will signal the birth and expansio...

  Phil Artman
Business Consultant, Canada

Mass Marketing not the Best But the Cheapest

As long as they send you a pizza brochure with no name on it - show you ads on TV during NFL games and you have to liste...

  Nauman Saif
Business Consultant, Pakistan

Mass Marketing the Existence of Multinationals

MM is alive, indeed getting better because Nestle PepsiCo and a lot more companies’ exist because of it. Maybe the ways...

  Jehan Zeb
Management Consultant, Pakistan

Mass Marketing is Still Alive in Airlines

MM is still alive with regards to air transportation. Ethnic groups still prefer airlines of their origin to travel with...

  Nako Stefanov
Business Consultant, Bulgaria

Is Mass Marketing Dead?

No, MM is not dead. There is a room for MM in many areas. Really the Transnational Corporations (TNCs), the Multinationa...

  Tom Wilson
HR Consultant, United States

MM Tweaked by Niche

@Nauman Saif probably has the best sense of the direction of MM. Watching the US presidential campaign in Ohio, with all...

  vincenzo de vera
Manager, Italy

Does Mass Marketing Still Exists?

It surely still exists, but not so big as it used to be. Marketing is always more selective to always more precise targe...


Is Mass Marketing Dead?

Mass marketing is changed to Mass Customized Marketing and consists broadly of Mass Production + Customer Satisfaction. ...

Manager, India

The Need for Mass Marketing

At any point in time all products do not fit into one category. Everything follows a cycle. Until a particular moment, ...

  De Monte

Mass Marketing = Brain Washing to Believe

As long as there are empty brains to fill with dreams of something needed / wanted / desired, there will always be room ...


Mass Marketing will Continue to Vibrate at a High Frequency

I believe MM as a phenonon will continue to grow stronger. Why? Because generic ads from a producer and marketer perspec...

  Nauman Saif
Business Consultant, Pakistan

Mass Marketing is to Have Space in the Evoked Set of Alternatives

Pepsico is operating in 200 countries, Nokia is operating in 120 and Nestle in 83 and a lot more. What exactly are they ...

Management Consultant, United Arab Emirates

Mass Marketing is Still Alive

I believe that mass marketing is still alive. The way TV ads come up for the same products with different messages ensur...

  Mohd Norfaizin Bin Hj. Md Salleh AFA (UK)
Director, Malaysia

Mass Marketing is Still Alive

Not only is it still alive, it is the "air" that sales marketing breathe! This is especially true in the case of goods ...


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