Is Mass Marketing Dead?

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Is Mass Marketing Dead?
JN Storm, Student (University), United States, Member
Some claim that mass marketing is becoming less significant; others claim that it is not and that there will always be room for large brands that employ marketing programs that target the mass market.
So what do you think: is mass marketing (MM) dead or alive?...Sign up

Mass Marketing Still Alive in FMCG
Uditha Liyanage, Senior Lecturer, Sri Lanka, Member
Low involvement FMCG will continue to engage MM, although their marcom will be more focused on small groups and individual consumers.
Other produ...Sign up

Mass Marketing is Alive on TV
Pedro Danilo Diaz Tueme, HR Consultant, Mexico, Member
As long as TV exists as the main massive communication media, MM will be the most relevant marketing way to keep working on, if you want to stay in th...Sign up

Mass Marketing Will Never Go for FMCG
Dr. Suman Kumar Dawn, Professor, India, Member
@Uditha Liyanage: I agree that we are thinking a lot about customised marketing but even so MM is not dead, such as f...Sign up

Future of Mass Marketing
If MM dies then it will signal the death knell for MM products goods and services. It will signal the birth and expansion of customized products and s...Sign up

Mass Marketing not the Best But the Cheapest
Phil Artman, Business Consultant, Canada, Member
As long as they send you a pizza brochure with no name on it - show you ads on TV during NFL games and you have to listen to their radio ads on your w...Sign up

Mass Marketing the Existence of Multinationals
Nauman Saif, Business Consultant, Pakistan, Member
MM is alive, indeed getting better because Nestle PepsiCo and a lot more companies’ exist because of it.
Maybe the ways in which it is done will ...Sign up

Mass Marketing is Still Alive in Airlines
Jehan Zeb, Management Consultant, Pakistan, Member
MM is still alive with regards to air transportation. Ethnic groups still prefer airlines of their origin to travel with, despite of other avaliable o...Sign up

Is Mass Marketing Dead?
Nako Stefanov, Business Consultant, Bulgaria, Member
No, MM is not dead. There is a room for MM in many areas. Really the Transnational Corporations (TNCs), the Multinational Corporations (MNCs), the Glo...Sign up

MM Tweaked by Niche
Tom Wilson, HR Consultant, United States, Member
@Nauman Saif probably has the best sense of the direction of MM. Watching the US presidential campaign in Ohio, with ...Sign up

Does Mass Marketing Still Exists?
vincenzo de vera, Manager, Italy, Member
It surely still exists, but not so big as it used to be. Marketing is always more selective to always more precise targets, sometimes near to one to o...Sign up

Is Mass Marketing Dead?
Nikandish, Manager, Member
Mass marketing is changed to Mass Customized Marketing and consists broadly of Mass Production + Customer Satisfaction.
In fact ordering systems ...Sign up

The Need for Mass Marketing
VENKATESH, Manager, India, Member
At any point in time all products do not fit into one category. Everything follows a cycle.
Until a particular moment, grain and pulses (Editor: ...Sign up

Mass Marketing = Brain Washing to Believe
De Monte, Canada, Member
As long as there are empty brains to fill with dreams of something needed / wanted / desired, there will always be room to promise, manipulate and dec...Sign up

Mass Marketing will Continue to Vibrate at a High Frequency
I believe MM as a phenonon will continue to grow stronger. Why? Because generic ads from a producer and marketer perspective are cheap and easy to org...Sign up

Mass Marketing is to Have Space in the Evoked Set of Alternatives
Nauman Saif, Business Consultant, Pakistan, Member
Pepsico is operating in 200 countries, Nokia is operating in 120 and Nestle in 83 and a lot more. What exactly are they up to if they are not putting ...Sign up

Mass Marketing is Still Alive
zuhaib, Management Consultant, United Arab Emirates, Member
I believe that mass marketing is still alive. The way TV ads come up for the same products with different messages ensures that mass marketing is stil...Sign up

Mass Marketing is Still Alive
Mohd Norfaizin Bin Hj. Md Salleh AFA (UK), Director, Malaysia, Member
Not only is it still alive, it is the "air" that sales marketing breathe!
This is especially true in the case of goods and services which target ...Sign up


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