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JN Storm
Student (University), United States
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Is Mass Marketing Dead?
Some claim that mass marketing is becoming less significant; others claim that it is not and that there will always be room for large brands that employ marketing programs that target the mass market.
So what do you think: is mass marketing (MM) dead or alive?
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Uditha Liyanage, Sri Lanka
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Mass Marketing Still Alive in FMCG
Low involvement FMCG will continue to engage MM, although their marcom will be more focused on small groups and individual consumers.
Other product and service categories will increasingly see the growth of personal and direct marketing rather than MM.
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Pedro Danilo Diaz Tueme
HR Consultant, Mexico
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Mass Marketing is Alive on TV
As long as TV exists as the main massive communication media, MM will be the most relevant marketing way to keep working on, if you want to stay in the game.
It might not be the same situation in the future, in say 10, or 15 years from now, but right now MM is still all around.
This does not mean that you have to leave other market channels unattended, which allow you to do a better job focusing on your main target groups.
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Dr. Suman Kumar Dawn, India
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Mass Marketing Will Never Go for FMCG
@Uditha Liyanage: I agree that we are thinking a lot about customised marketing but even so MM is not dead, such as for ...
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KALYANA SUNDARAM
PROFESSOR, India
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Future of Mass Marketing
If MM dies then it will signal the death knell for MM products goods and services. It will signal the birth and expansio...
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Phil Artman
Business Consultant, Canada
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Mass Marketing not the Best But the Cheapest
As long as they send you a pizza brochure with no name on it - show you ads on TV during NFL games and you have to liste...
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Nauman Saif
Business Consultant, Pakistan
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Mass Marketing the Existence of Multinationals
MM is alive, indeed getting better because Nestle PepsiCo and a lot more companies’ exist because of it.
Maybe the ways...
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Jehan Zeb
Management Consultant, Pakistan
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Mass Marketing is Still Alive in Airlines
MM is still alive with regards to air transportation. Ethnic groups still prefer airlines of their origin to travel with...
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Nako Stefanov
Business Consultant, Bulgaria
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Is Mass Marketing Dead?
No, MM is not dead. There is a room for MM in many areas. Really the Transnational Corporations (TNCs), the Multinationa...
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Tom Wilson
HR Consultant, United States
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MM Tweaked by Niche
@Nauman Saif probably has the best sense of the direction of MM. Watching the US presidential campaign in Ohio, with all...
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vincenzo de vera
Manager, Italy
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Does Mass Marketing Still Exists?
It surely still exists, but not so big as it used to be. Marketing is always more selective to always more precise targe...
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Nikandish
Manager
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Is Mass Marketing Dead?
Mass marketing is changed to Mass Customized Marketing and consists broadly of Mass Production + Customer Satisfaction.
...
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VENKATESH
Manager, India
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The Need for Mass Marketing
At any point in time all products do not fit into one category. Everything follows a cycle.
Until a particular moment, ...
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De Monte
Canada
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Mass Marketing = Brain Washing to Believe
As long as there are empty brains to fill with dreams of something needed / wanted / desired, there will always be room ...
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OLORUNLEKE SOLOMON OJO, Nigeria
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Mass Marketing will Continue to Vibrate at a High Frequency
I believe MM as a phenonon will continue to grow stronger. Why? Because generic ads from a producer and marketer perspec...
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Nauman Saif
Business Consultant, Pakistan
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Mass Marketing is to Have Space in the Evoked Set of Alternatives
Pepsico is operating in 200 countries, Nokia is operating in 120 and Nestle in 83 and a lot more. What exactly are they ...
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zuhaib
Management Consultant, United Arab Emirates
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Mass Marketing is Still Alive
I believe that mass marketing is still alive. The way TV ads come up for the same products with different messages ensur...
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Mohd Norfaizin Bin Hj. Md Salleh AFA (UK)
Director, Malaysia
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Mass Marketing is Still Alive
Not only is it still alive, it is the "air" that sales marketing breathe!
This is especially true in the case of goods ...
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