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Is Mass Marketing Dead?
JN Storm, Student (University), United States, Member
Some claim that mass marketing is becoming less significant; others claim that it is not and that there will always be room for large brands that employ marketing programs that target the mass market.
So what do you think: is mass marketing (MM) dead or alive?...
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Mass Marketing Still Alive in FMCG
Uditha Liyanage, Senior Lecturer, Sri Lanka, Member Low involvement FMCG will continue to engage MM, although their marcom will be more focused on small groups and individual consumers.
Other produ... |
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Mass Marketing is Alive on TV
Pedro Danilo Diaz Tueme, HR Consultant, Mexico, Member As long as TV exists as the main massive communication media, MM will be the most relevant marketing way to keep working on, if you want to stay in th... |
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Future of Mass Marketing
KALYANA SUNDARAM, PROFESSOR, India, Member If MM dies then it will signal the death knell for MM products goods and services. It will signal the birth and expansion of customized products and s... |
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Mass Marketing not the Best But the Cheapest
Phil Artman, Business Consultant, Canada, Member As long as they send you a pizza brochure with no name on it - show you ads on TV during NFL games and you have to listen to their radio ads on your w... |
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Mass Marketing the Existence of Multinationals
Nauman Saif, Business Consultant, Pakistan, Member MM is alive, indeed getting better because Nestle PepsiCo and a lot more companies’ exist because of it.
Maybe the ways in which it is done will ... |
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Mass Marketing is Still Alive in Airlines
Jehan Zeb, Management Consultant, Pakistan, Member MM is still alive with regards to air transportation. Ethnic groups still prefer airlines of their origin to travel with, despite of other avaliable o... |
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Is Mass Marketing Dead?
Nako Stefanov, Business Consultant, Bulgaria, Member No, MM is not dead. There is a room for MM in many areas. Really the Transnational Corporations (TNCs), the Multinational Corporations (MNCs), the Glo... |
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MM Tweaked by Niche
Tom Wilson, HR Consultant, United States, Member @ Nauman Saif probably has the best sense of the direction of MM. Watching the US presidential campaign in Ohio, with ... |
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Does Mass Marketing Still Exists?
vincenzo de vera, Manager, Italy, Member It surely still exists, but not so big as it used to be. Marketing is always more selective to always more precise targets, sometimes near to one to o... |
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Is Mass Marketing Dead?
Nikandish, Manager, Member Mass marketing is changed to Mass Customized Marketing and consists broadly of Mass Production + Customer Satisfaction.
In fact ordering systems ... |
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The Need for Mass Marketing
VENKATESH, Manager, India, Member At any point in time all products do not fit into one category. Everything follows a cycle.
Until a particular moment, grain and pulses (Editor: ... |
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Mass Marketing = Brain Washing to Believe
De Monte, Canada, Member As long as there are empty brains to fill with dreams of something needed / wanted / desired, there will always be room to promise, manipulate and dec... |
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Mass Marketing is Still Alive
zuhaib, Management Consultant, United Arab Emirates, Member I believe that mass marketing is still alive. The way TV ads come up for the same products with different messages ensures that mass marketing is stil... |
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Mass Marketing is Still Alive
Mohd Norfaizin Bin Hj. Md Salleh AFA (UK), Director, Malaysia, Member Not only is it still alive, it is the "air" that sales marketing breathe!
This is especially true in the case of goods and services which target ... |
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Undifferentiated Marketing
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