What is the Opposite of Mass Marketing?

Undifferentiated Marketing
Knowledge Center


New Topic

Nalin Indika
Business Consultant, Sri Lanka

What is the Opposite of Mass Marketing?

What is the opposite of mass marketing? Is it micro marketing? Or else segmented marketing?
Please comment anyone.

  Jaap de Jonge
Editor, Netherlands

Opposite of Mass Marketing

I would argue the opposite of mass (=undifferentiated) marketing is segmented (=differentiated) marketing.
While mass marketing targets only a single segment in the market, in the case of segmented marketing there are more than one. Micro marketing is a type of segmented marketing in which the segments are very small (so there are a lot of them). So you could also say micro marketing is opposite to mass marketing.

Start a new forum topic


More on Undifferentiated Marketing
🔥Blind - Deaf - Mute Marketing
Luxury Goods Strategy in Recession
What is the Opposite of Mass Marketing?
Is Mass Marketing Dead?
Special Interest Group

Are you interested in Undifferentiated Marketing? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Undifferentiated Marketing
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 10-4-2021. All names of their owners.