What is the Opposite of Mass Marketing?


 
Undifferentiated Marketing > Forum > What is the Opposite of Mass Marketing?

What is the Opposite of Mass Marketing?
Nalin Indika, Business Consultant, Sri Lanka, Member
What is the opposite of mass marketing? Is it micro marketing? Or else segmented marketing?
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Opposite of Mass Marketing
Jaap de Jonge, Editor, Netherlands
I would argue the opposite of mass (=undifferentiated) marketing is segmented (=differentiated) marketing.
While mass marketing targets only a si...Sign up
 

     
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