What is the Opposite of Mass Marketing?

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What is the Opposite of Mass Marketing?
Nalin Indika, Business Consultant, Sri Lanka, Member
What is the opposite of mass marketing? Is it micro marketing? Or else segmented marketing?
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Opposite of Mass Marketing
Jaap de Jonge, CEO, Netherlands, Editor
I would argue the opposite of mass (=undifferentiated) marketing is segmented (=differentiated) marketing.
While mass marketing targets only a si...Sign up
 

 
 

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