Unbranding Doesn't Work

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Unbranding Doesn't Work
Carmelo L. Neri, Consultant, Philippines

I have seen a lot of company unbranded itself, but still failed to get back the confidence of its customers. Once a company failed on its responsibilities and obligations its end is sure! Unbranding will only prolong its agony and it will entail a lot of cost and failure is sure! Better sell or merge with another company, acceptable to the public.



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