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Framing, Reframing and Gestalt Theory

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Framing
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Tom Wilson
HR Consultant, United States

Framing, Reframing and Gestalt Theory

Framing is of the essence in communication, generally.
And also in change theory as reframing the dominant paradigm is an element of the Unfreezing phase. A classic example of Reframing is Tom Sawyer's ability to get his village peers to shift their value system from white washing a fence as a chore to an exotic entertainment. Reframing the anti-abortion agenda to a Pro-Life agenda is resulting in the incremental success in limiting women's health services in America as a theological imperative.
These shifts of meaning reflects the laws of organization in Gestalt Theory, in particular: connections among psychological contents are more readily and more completely created on the basis of substantive concrete relationships than by sheer repitition and reinforcement, as in: Don't sell the steak: sell the sizzle.

 

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More on Framing:
Summary
Discussion Topics
topic Nobel Price Economic Sciences Daniel Kahneman
topic Founders of "Framing theory"?
topic Framing by TV Journalists
topic Reframing Organizations
🔥 Valence-consistent Shift in Attribute Framing
topic Framing in Social Media
topic Framing was Preceded by Theory of Bounded Rationality by Herbert Simon
👀Framing, Reframing and Gestalt Theory
topic Terrorism Framing
Special Interest Group

SIG Leader

Do you know a lot about Framing? Become our SIG Leader

Knowledge Center

Framing
Knowledge Center



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