Framing in Social Media

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Framing in Social Media
Helen Strong, Business Consultant, South Africa, Member
This technique must be a winner when using social media.
In short, the creative marketer can carry his / her message into the hearts of people who want to live fast and informed...
 

 
Please Expand your Topic a Bit
Jaap de Jonge, Management Consultant, Netherlands
@Strong, could you please elaborate a bit on what you're putting forward?
If I am not mistaken you mean to say that Framing is a very powerful communication method, especially when used via social media.
 

 
An Issue with Framing in Social Media
robert trowhill, Consultant, Canada, Member
According to the explanation of Framing as attributed to Tversky et al;
'Frames are abstract notions that serve to organize or structure social meanings.'
'Framing is a quality of communication that leads others to accept one meaning over another.'
In this context Strong's assertion "that this technique must be a winner when using social media. In short, the creative marketer can carry his / her message into the hearts of people who want to live fast and informed..."
It seems to me that the issue that contributor Strong does not address is that the creator of the message must be seen as 'informed and credible' by his / her audience for the communication to be able to influence the acceptance of one message over another.
 

 
Message versus Messenger in Framing
Tom Wilson, HR Consultant, United States, Premium Member
 

 
Credibility of the Source in Framing
Jaap de Jonge, Management Consultant, Netherlands
 

 
Gestalt Theory and Validity Effect as Sources of Credibility
Tom Wilson, HR Consultant, United States, Premium Member
 

 
Framing and Social Media
Helen Strong, Business Consultant, South Africa, Member
 

 
By the Customer's Standards
Tom Wilson, HR Consultant, United States, Premium Member
 

 
Framing and Social Media
Helen Strong, Business Consultant, South Africa, Member
 

     

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