Framing in Social Media

Framing
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Helen Strong
Business Consultant, South Africa

Framing in Social Media

This technique must be a winner when using social media.
In short, the creative marketer can carry his / her message into the hearts of people who want to live fast and informed...

  Jaap de Jonge
Editor, Netherlands
 

Please Expand your Topic a Bit

@Strong, could you please elaborate a bit on what you're putting forward?
If I am not mistaken you mean to say that Framing is a very powerful communication method, especially when used via social media.

  robert trowhill
Consultant, Canada
 

An Issue with Framing in Social Media

According to the explanation of Framing as attributed to Tversky et al;
'Frames are abstract notions that serve to organize or structure social meanings.'
'Framing is a quality of communication that leads others to accept one meaning over another.'
In this context Strong's assertion "that this technique must be a winner when using social media. In short, the creative marketer can carry his / her message into the hearts of people who want to live fast and informed..."
It seems to me that the issue that contributor Strong does not address is that the creator of the message must be seen as 'informed and credible' by his / her audience for the communication to be able to influence the acceptance of one message over another.

  Tom Wilson
HR Consultant, United States
 

Message versus Messenger in Framing

@Robert: I don't think that Strong's meaning refer (...)

  Jaap de Jonge
Editor, Netherlands
 

Credibility of the Source in Framing

@Robert and @Tom Wilson: Interesting point. I am u (...)

  Tom Wilson
HR Consultant, United States
 

Gestalt Theory and Validity Effect as Sources of Credibility

@Jaap de Jonge (Editor): While the Validity Effect (...)

  Helen Strong
Business Consultant, South Africa
 

Framing and Social Media

Expansion as requested: Research has shown increas (...)

  Tom Wilson
HR Consultant, United States
 

By the Customer's Standards

@Strong: As Frank Luntz observes, the meaning of y (...)

  Helen Strong
Business Consultant, South Africa
 

Framing and Social Media

I don't have personal knowledge of a case... But s (...)

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