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Helen Strong
Business Consultant, South Africa
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Framing in Social Media
This technique must be a winner when using social media.
In short, the creative marketer can carry his / her message into the hearts of people who want to live fast and informed...
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Jaap de Jonge
Editor, Netherlands
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Please Expand your Topic a Bit
@Strong, could you please elaborate a bit on what you're putting forward?
If I am not mistaken you mean to say that Framing is a very powerful communication method, especially when used via social media.
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robert trowhill
Consultant, Canada
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An Issue with Framing in Social Media
According to the explanation of Framing as attributed to Tversky et al;
'Frames are abstract notions that serve to organize or structure social meanings.'
'Framing is a quality of communication that leads others to accept one meaning over another.'
In this context Strong's assertion "that this technique must be a winner when using social media. In short, the creative marketer can carry his / her message into the hearts of people who want to live fast and informed..."
It seems to me that the issue that contributor Strong does not address is that the creator of the message must be seen as 'informed and credible' by his / her audience for the communication to be able to influence the acceptance of one message over another.
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Tom Wilson
HR Consultant, United States
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Message versus Messenger in Framing
@Robert: I don't think that Strong's meaning references the credibility of the creator at all, nor does Tversky.
In fac...
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Jaap de Jonge
Editor, Netherlands
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Credibility of the Source in Framing
@Robert and @Tom Wilson: Interesting point. I am unsure if and to to what extent in Framing the credibility of the sourc...
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Tom Wilson
HR Consultant, United States
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Gestalt Theory and Validity Effect as Sources of Credibility
@Jaap de Jonge (Editor): While the Validity Effect cannot be denied in marketing, that is, repetition has significance p...
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Helen Strong
Business Consultant, South Africa
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Framing and Social Media
Expansion as requested: Research has shown increasing use of SM to engage and involve customers in the product or brand....
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Tom Wilson
HR Consultant, United States
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By the Customer's Standards
@Strong: As Frank Luntz observes, the meaning of your communication is the response you get.
OK, given this reality, ca...
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Helen Strong
Business Consultant, South Africa
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Framing and Social Media
I don't have personal knowledge of a case... But see the New York Library Case History on the Marketing Sherpa site. I d...
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