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Helen Strong, Business Consultant, South Africa
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This technique must be a winner when using social media.
In short, the creative marketer can carry his / her message into the hearts of people who want to live fast and informed... (...) Read more? Sign up for free
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Jaap de Jonge, Editor, Netherlands
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Please Expand your Topic a Bit
@Strong, could you please elaborate a bit on what you're putting forward?
If I am not mistaken you mean to say that Framing is a very powerful communication method, especially when used via social media.
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robert trowhill, Consultant, Canada
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An Issue with Framing in Social Media
According to the explanation of Framing as attributed to Tversky et al;
'Frames are abstract notions that serve to organize or structure social meanings.'
'Framing is a quality of communication that leads others to accept one meaning over another.'
In this context Strong's assertion "that this technique must be a winner when using social media. In short, the creative marketer can carry his / her message into the hearts of people who want to live fast and informed..."
It seems to me that the issue that contributor Strong does not address is that the creator of the message must be seen as 'informed and credible' by his / her audience for the communication to be able to influence the acceptance of one message over another.
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Tom Wilson, HR Consultant, United States
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Message versus Messenger in Framing
@: I don't think that Strong's meaning references (...)
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Jaap de Jonge, Editor, Netherlands
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Credibility of the Source in Framing
@ and @: Interesting point. I am unsure if and to (...)
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Tom Wilson, HR Consultant, United States
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Gestalt Theory and Validity Effect as Sources of Credibility
@: While the Validity Effect cannot be denied in m (...)
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Helen Strong, Business Consultant, South Africa
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Framing and Social Media
Expansion as requested: Research has shown increas (...)
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Tom Wilson, HR Consultant, United States
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By the Customer's Standards
@: As Frank Luntz observes, the meaning of your co (...)
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Helen Strong, Business Consultant, South Africa
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Framing and Social Media
I don't have personal knowledge of a case... But s (...)
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Special Interest Group Leader
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