Framing in Social Media


 
Framing > Best Practices Log in

Framing in Social Media
Helen Strong, Business Consultant, South Africa, Member
This technique must be a winner when using social media.
In short, the creative marketer can carry his / her message into the hearts of people who want to live fast and informed......Sign up
 

 
Please Expand your Topic a Bit
Jaap de Jonge, CEO, Netherlands, Editor
@Strong, could you please elaborate a bit on what you're putting forward?
If I am not mistaken you mean to say that Framing is a very powerful co...Sign up
 

 
An Issue with Framing in Social Media
robert trowhill, Consultant, Canada, Member
According to the explanation of Framing as attributed to Tversky et al;
'Frames are abstract notions that serve to organize or structure social m...Sign up
 

 
Message versus Messenger in Framing
Tom Wilson, HR Consultant, United States, Member
@Robert: I don't think that Strong's meaning references the credibility of the creator at all, nor does Tversky.
...Sign up
 

 
Credibility of the Source in Framing
Jaap de Jonge, CEO, Netherlands, Editor
@Robert and @Tom Wilson: Interesting point. I am unsure if and to to what extent in ...Sign up
 

 
Gestalt Theory and Validity Effect as Sources of Credibility
Tom Wilson, HR Consultant, United States, Member
@Jaap de Jonge (Editor): While the Validity Effect cannot be denied in marketing, that is, repetition has significanc...Sign up
 

 
Framing and Social Media
Helen Strong, Business Consultant, South Africa, Member
Expansion as requested: Research has shown increasing use of SM to engage and involve customers in the product or brand.
SM provides a mechanism ...Sign up
 

 
By the Customer's Standards
Tom Wilson, HR Consultant, United States, Member
@Strong: As Frank Luntz observes, the meaning of your communication is the response you get.
OK, given this rea...Sign up
 

 
Framing and Social Media
Helen Strong, Business Consultant, South Africa, Member
I don't have personal knowledge of a case... But see the New York Library Case History on the Marketing Sherpa site. I discovered it today while trawl...Sign up
 

 
 


Special Interest Group Leader

Framing
Summary
Forum

Best Practices
Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 23-10-2018. All names of their owners.