All about Framing
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Framing by TV Journalists
Anonymous, USA
Am I the only one who is getting sick of long, suggestive introductions and short, framing questions by journalists and media? In particular TV 'journalists' are extremely annoying, even from 'reputable stations', when they are starting an interview by giving their own 'summary' of the situation and their opinion about it, and then end with a few short, framing questions like: "Wouldn't you agree that .....?"
What happened to the good old days when a journalist was supposed to ask open questions? I am not interested in the opinions of a journalist; his function is to ask questions. If we carry on like this, the media in our 'free world' become far too powerful. I find this a scary thought, because in our western system we can nor should check or monitor the media, except themselves.
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Deliberate Emotive LanguageJudy, US Yes, framing is like a kind of deliberate emotive language, communication where the message reveals what the communicator thinks about the topic and often also how he thinks about it. Often ideology is the source and inspiration of media usage of emotive language. When the author of a text is trying to persuade you to believe an opinion, you'll often find that he uses language which appeals to your emotions. Emotive language can be extreme at times but can also be deceptively subtle. Don't let the communicator use it to twist meaning and manipulate your response. Ask yourself why the author is using emotive language. |
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Special Interest Group Leader
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