Valence-consistent Shift in Attribute Framing

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Valence-consistent Shift in Attribute Framing
Anneke Zwart, Moderator
One of the contributions of Levin to the theory of framing is the distinction between three types of framing: attribute framing, goal framing and risky choice framing (Levin et al. 1998) (explanation see Three Different Types of Framing and Their Effects).

Levin made another important contribution towards the theory of framing, thereby focusing on attribute framing. He identified a so-called Valence-consistent Shift in attribute framing. What does he mean by this term?
A Valence-consiste...



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