Valence-consistent Shift in Attribute Framing


 
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Valence-consistent Shift in Attribute Framing
Anneke Zwart, Moderator
One of the contributions of Levin to the theory of framing is the distinction between three types of framing: attribute framing, goal framing and risky choice framing (Levin et al. 1998) (explanation see Three Different Types of Framing and Their Effects).

VALENCE-CONSISTENCY SHIFT
Levin made another important contribution towards the theory of framing, thereby focusing on attribute framing. He identified a so-called Valence-consistent Shift in attribute framing. What does he mean by this term?
A Valence-consiste...
 

 















 

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