Role of Marketing in Business Turnaround
What is the role that marketers can play in the turnaround of a business? Thanks for your ideas.
X
Welcome to the Turnaround Management best practices. The topic being discussed here is: "Role of Marketing in Business Turnaround".
Sign up now to gain access. It's free.
|
|
|
|
|
|
2 |
|
Ahmed, Kuwait
|
|
Marketing Role in Turnaround Management
In business, marketing plays a crucial role. That is why one area to be checked in turnaround is marketing, where by products & services, market communications, positioning and sales channel are examined and reviewed. Nobody could perform this task better than a marketer.
Also in modern organizations, marketing leads the process of organization introduction to the market. In TM this could be a re-introduction.
|
|
|
|
More on Turnaround Management:
|
|
|
|
|
|
|