Role of Marketing in Business Turnaround

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Turnaround Management > Best Practices > Role of Marketing in Business Turnaround

Role of Marketing in Business Turnaround
Bonga Yam, Student (MBA), South Africa, Member
What is the role that marketers can play in the turnaround of a business? Thanks for your ideas.
 

 
Marketing Role in Turnaround Management
Ahmed, Consultant, Kuwait, Member
In business, marketing plays a crucial role. That is why one area to be checked in turnaround is marketing, where by products & services, market communications, positioning and sales channel are examined and reviewed. Nobody could perform this task better than a marketer.
Also in modern organizations, marketing leads the process of organization introduction to the market. In TM this could be a re-introduction.
 

 
Often the Marketing Role in Turnaround Management is Crucial
David Lee, Business Consultant, United Kingdom, Member
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Role of Marketers in Business Turnarounds
Bagus Indarwanto, Management Consultant, Indonesia, Member
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