|
Role of Marketing in Business Turnaround
Bonga Yam, Student (MBA), South Africa, Member
What is the role that marketers can play in the turnaround of a business? Thanks for your ideas.
|
|
| |
|
Marketing Role in Turnaround Management
Ahmed, Consultant, Kuwait, Member In business, marketing plays a crucial role. That is why one area to be checked in turnaround is marketing, where by products & services, market communications, positioning and sales channel are examined and reviewed. Nobody could perform this task better than a marketer.
Also in modern organizations, marketing leads the process of organization introduction to the market. In TM this could be a re-introduction.
|
|
|
Your first visit to 12manage?
|
|
12manage is a global knowledge platform for managers, consultants, teachers, academics and students about management. To use certain functions of 12manage, a (free) membership and login is required. Would you like to keep on developing yourself in management? Sign up for free.
|
|
