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Reposition or Relaunch?
Manoj Sahay
I would like to know if repositioning is a good strategy or should we change the brand and re-launch the product? As Al Ries and Jack Trout have mentioned the most wasteful expense that a company could do is to try to change the mind of the prospect; it is almost impossible to ctrl alt del any information from a human mind.
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Reasons for Relaunch and Repositioning?
Christian Dear Manoj, I believe changing the brand or a re-lauch could be a type of a re-positioning strategy. Based on your comments I can't determine the real...  |
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Relaunch - Reposition
Kovit Relaunching should mean reintroducing products to the market, making customer aware of the product that is available. Redo again.
Repos... |
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Repositioning and Relaunch
K. Gopalakrishnan Indeed, relaunch can include repositioning. Relaunch is much more than repositioning. Relaunch of a product can be even |
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Re-position or Re-launch
Prabhakar Bethi, Manager, India, Member First of all you have to conduct a a small market research project: is the issue the positioning of the brand or is it something else?
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Special Interest Group Leader
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Positioning
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