Reposition or Relaunch?




Positioning
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8
Manoj Sahay, India

Reposition or Relaunch?

I would like to know if repositioning is a good strategy or should we change the brand and re-launch the product? As Al Ries and Jack Trout have mentioned the most wasteful expense that a company could do is to try to change the mind of the prospect; it is almost impossible to ctrl alt del any information from a human mind.
 

Rating

 
3
Christian, Netherlands
 

Reasons for Relaunch and Repositioning?

Dear Manoj, I believe changing the brand or a re-lauch could be a type of a re-positioning strategy. Based on your comments I can't determine the real problem you're facing with your product or service towards your customers. Therefore it is difficult to judge whether re-positioning would be necessary and if so, how this should be executed. For instance, if there is a demand problem within the category it is not enough to change the brand. Have you done research to the exact reasons why people don't buy (enough)?

 
3
S K Bal Palekar, India
 

Reposition old brand or launch a new one?

This question is similar to an old house - whether to repair it or demolish and construct a new one?... Sign up

 
2
Jeroen Snijders, Netherlands
 

Brand Repositioning

To help determine your choice, have a look at: Successful Brand Repositioning, Aspirational vs. Achi... Sign up

 
0
Kovit, Moonlight
 

Relaunch - Reposition

Relaunching should mean reintroducing products to the market, making customer aware of the product t... Sign up

 
2
Homer Alcon, Philippines
 

Evaluate the Expected Returns of Repositioning and Relaunching

An evaluation of returns from the investments of both alternatives would be recommendable. Returns w... Sign up

 
2
MehaK, Vaswani
 

Factors to Decide for Repositioning or Relaunching

These factors have to be considered to decide upon the repositioning or relaunching strategy: - How... Sign up

 
1
Dr. Uditha Liyanage, Sri Lanka
 

Re-positioning vs. Re-launch: 4 Combinations!

There are four possible combinations. You can both re-position and re-launch or do one and not the o... Sign up

 
1
K. Gopalakrishnan, India
 

Repositioning and Relaunch

Indeed, relaunch can include repositioning. Relaunch is much more than repositioning. Relaunch of a ... Sign up

 
2
Prabhakar Bethi
Manager, India
 

Re-position or Re-launch

First of all you have to conduct a a small market research project: is the issue the positioning of ... Sign up

 
2
Le My
Student (University), Viet Nam
 

Depend on Situation... to Preposition or Re-launch

In my opinion, re-position means you still keep the existing brand name but you re-locate the produc... Sign up

   

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