Reposition or Relaunch?

Reasons for Relaunch and Repositioning?
Christian
Dear Manoj, I believe changing the brand or a re-lauch could be a type of a re-positioning strategy. Based on your comments I can't determine the real...

Reposition old brand or launch a new one?
S K Bal Palekar
This question is similar to an old house - whether to repair it or demolish and construct a new one?
In my view, the answer depends on followi...

Brand Repositioning
Jeroen Snijders
To help determine your choice, have a look at:

Relaunch - Reposition
Kovit
Relaunching should mean reintroducing products to the market, making customer aware of the product that is available. Redo again.
Repos...

Evaluate the Expected Returns of Repositioning and Relaunching
Homer Alcon
An evaluation of returns from the investments of both alternatives would be recommendable. Returns would be long and short term....

Factors to Decide for Repositioning or Relaunching
MehaK
These factors have to be considered to decide upon the repositioning or relaunching strategy:
- How has the product/service positioned its...

Re-positioning vs. Re-launch: 4 Combinations!
Dr. Uditha Liyanage
There are four possible combinations. You can both re-position and re-launch or do one and not the other, or not do both.
Re-positionin...

Repositioning and Relaunch
K. Gopalakrishnan
Indeed, relaunch can include repositioning. Relaunch is much more than repositioning. Relaunch of a product can be even

Re-position or Re-launch
Prabhakar Bethi, Manager, India, Member
First of all you have to conduct a a small market research project: is the issue the positioning of the brand or is it something else?
If ...

Depend on Situation... to Preposition or Re-launch
Le My, Student (University), Viet Nam, Member
In my opinion, re-position means you still keep the existing brand name but you re-locate the product in customer's mind... For example: your product ...