Reposition or Relaunch?
I would like to know if repositioning is a good strategy or should we change the brand and re-launch the product? As Al Ries and Jack Trout have mentioned the most wasteful expense that a company could do is to try to change the mind of the prospect; it is almost impossible to ctrl alt del any information from a human mind.
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Christian, Netherlands
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Reasons for Relaunch and Repositioning?
Dear Manoj, I believe changing the brand or a re-lauch could be a type of a re-positioning strategy. Based on your comments I can't determine the real problem you're facing with your product or service towards your customers. Therefore it is difficult to judge whether re-positioning would be necessary and if so, how this should be executed. For instance, if there is a demand problem within the category it is not enough to change the brand. Have you done research to the exact reasons why people don't buy (enough)?
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S K Bal Palekar, India
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Reposition old brand or launch a new one?
This question is similar to an old house - whether to repair it or demolish and construct a new one?... Sign up
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Jeroen Snijders, Netherlands
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Brand Repositioning
To help determine your choice, have a look at: Successful Brand Repositioning, Aspirational vs. Achi... Sign up
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Kovit, Moonlight
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Relaunch - Reposition
Relaunching should mean reintroducing products to the market, making customer aware of the product t... Sign up
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Homer Alcon, Philippines
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Evaluate the Expected Returns of Repositioning and Relaunching
An evaluation of returns from the investments of both alternatives would be recommendable. Returns w... Sign up
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MehaK, Vaswani
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Factors to Decide for Repositioning or Relaunching
These factors have to be considered to decide upon the repositioning or relaunching strategy:
- How... Sign up
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Dr. Uditha Liyanage, Sri Lanka
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Re-positioning vs. Re-launch: 4 Combinations!
There are four possible combinations. You can both re-position and re-launch or do one and not the o... Sign up
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K. Gopalakrishnan, India
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Repositioning and Relaunch
Indeed, relaunch can include repositioning. Relaunch is much more than repositioning. Relaunch of a ... Sign up
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