Reposition or Relaunch?

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Positioning > Best Practices > Reposition or Relaunch?

Reposition or Relaunch?
Manoj Sahay
I would like to know if repositioning is a good strategy or should we change the brand and re-launch the product? As Al Ries and Jack Trout have mentioned the most wasteful expense that a company could do is to try to change the mind of the prospect; it is almost impossible to ctrl alt del any information from a human mind.
 

   

 
Reposition old brand or launch a new one?
S K Bal Palekar
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Brand Repositioning
Jeroen Snijders
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Relaunch - Reposition
Kovit
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Re-positioning vs. Re-launch: 4 Combinations!
Dr. Uditha Liyanage
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Repositioning and Relaunch
K. Gopalakrishnan
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Re-position or Re-launch
Prabhakar Bethi, Manager, India, Member
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Depend on Situation... to Preposition or Re-launch
Le My, Student (University), Viet Nam, Member
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