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Manoj Sahay
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I would like to know if repositioning is a good strategy or should we change the brand and re-launch the product? As Al Ries and Jack Trout have mentioned the most wasteful expense that a company could do is to try to change the mind of the prospect; it is almost impossible to ctrl alt del any information from a human mind. (...) Read more? Sign up for free
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Christian
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Reasons for Relaunch and Repositioning?
Dear Manoj, I believe changing the brand or a re-lauch could be a type of a re-positioning strategy. Based on your comments I can't determine the real problem you're facing with your product or service towards your customers. Therefore it is difficult to judge whether re-positioning would be necessary and if so, how this should be executed. For instance, if there is a demand problem within the category it is not enough to change the brand. Have you done research to the exact reasons why people don't buy (enough)?
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S K Bal Palekar
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Reposition old brand or launch a new one?
This question is similar to an old house - whether (...)
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Jeroen Snijders
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Brand Repositioning
To help determine your choice, have a look at: , M (...)
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Kovit
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Relaunch - Reposition
Relaunching should mean reintroducing products to (...)
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Homer Alcon
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Evaluate the Expected Returns of Repositioning and Relaunching
An evaluation of returns from the investments of b (...)
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MehaK
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Factors to Decide for Repositioning or Relaunching
These factors have to be considered to decide upon (...)
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Dr. Uditha Liyanage
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Re-positioning vs. Re-launch: 4 Combinations!
There are four possible combinations. You can both (...)
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K. Gopalakrishnan
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Repositioning and Relaunch
Indeed, relaunch can include repositioning. Relaun (...)
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Prabhakar Bethi, Manager, India
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Re-position or Re-launch
First of all you have to conduct a a small market (...)
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Le My, Student (University), Viet Nam
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Depend on Situation... to Preposition or Re-launch
In my opinion, re-position means you still keep th (...)
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Special Interest Group Leader
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