Reposition or Relaunch?


 
Positioning > Best Practices Log in

Reposition or Relaunch?
Manoj Sahay
I would like to know if repositioning is a good strategy or should we change the brand and re-launch the product? As Al Ries and Jack Trout have mentioned the most wasteful expense that a company could do is to try to change the mind of the prospect; it is almost impossible to ctrl alt del any information from a human mind.
 

 
Reasons for Relaunch and Repositioning?
Christian
Dear Manoj, I believe changing the brand or a re-lauch could be a type of a re-positioning strategy. Based on your comments I can't determine the real...Sign up
 

 
Reposition old brand or launch a new one?
S K Bal Palekar
This question is similar to an old house - whether to repair it or demolish and construct a new one?
In my view, the answer depends on followi...Sign up
 

 
Brand Repositioning
Jeroen Snijders
To help determine your choice, have a look at:
 

 
Relaunch - Reposition
Kovit
Relaunching should mean reintroducing products to the market, making customer aware of the product that is available. Redo again.
Repos...Sign up
 

 
Evaluate the Expected Returns of Repositioning and Relaunching
Homer Alcon
An evaluation of returns from the investments of both alternatives would be recommendable. Returns would be long and short term....Sign up
 

 
Factors to Decide for Repositioning or Relaunching
MehaK
These factors have to be considered to decide upon the repositioning or relaunching strategy:
- How has the product/service positioned its...Sign up
 

 
Re-positioning vs. Re-launch: 4 Combinations!
Dr. Uditha Liyanage
There are four possible combinations. You can both re-position and re-launch or do one and not the other, or not do both.
Re-positionin...Sign up
 

 
Repositioning and Relaunch
K. Gopalakrishnan
Indeed, relaunch can include repositioning. Relaunch is much more than repositioning. Relaunch of a product can be even
 

 
Re-position or Re-launch
Prabhakar Bethi, Manager, India, Member
First of all you have to conduct a a small market research project: is the issue the positioning of the brand or is it something else?
If ...Sign up
 

 
Depend on Situation... to Preposition or Re-launch
Le My, Student (University), Viet Nam, Member
In my opinion, re-position means you still keep the existing brand name but you re-locate the product in customer's mind... For example: your product ...Sign up
 

 
 


Special Interest Group Leader

Positioning
Summary
Forum

Best Practices
Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 22-10-2018. All names of their owners.