|
Reposition or Relaunch?
Manoj Sahay
I would like to know if repositioning is a good strategy or should we change the brand and re-launch the product? As Al Ries and Jack Trout have mentioned the most wasteful expense that a company could do is to try to change the mind of the prospect; it is almost impossible to ctrl alt del any information from a human mind.
|
|
|
12manage is the leading knowledge sharing platform about management. Join now to accelerate your professional development.
|
|
|
|
|
Special Interest Group Leader
|
|
|
Positioning
|
|
|
|
|
|
|
|
