Reposition or Relaunch?

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Manoj Sahay, India

Reposition or Relaunch?

I would like to know if repositioning is a good strategy or should we change the brand and re-launch the product? As Al Ries and Jack Trout have mentioned the most wasteful expense that a company could do is to try to change the mind of the prospect; it is almost impossible to ctrl alt del any information from a human mind.


Christian, Netherlands

Reasons for Relaunch and Repositioning?

Dear Manoj, I believe changing the brand or a re-lauch could be a type of a re-positioning strategy. Based on your comments I can't determine the real problem you're facing with your product or service towards your customers. Therefore it is difficult to judge whether re-positioning would be necessary and if so, how this should be executed. For instance, if there is a demand problem within the category it is not enough to change the brand. Have you done research to the exact reasons why people don't buy (enough)?

S K Bal Palekar, India

Reposition old brand or launch a new one?

This question is similar to an old house - whether to repair it or demolish and construct a new one?... Sign up

Jeroen Snijders, Netherlands

Brand Repositioning

To help determine your choice, have a look at: Successful Brand Repositioning, Aspirational vs. Achi... Sign up

Kovit, Moonlight

Relaunch - Reposition

Relaunching should mean reintroducing products to the market, making customer aware of the product t... Sign up

Homer Alcon, Philippines

Evaluate the Expected Returns of Repositioning and Relaunching

An evaluation of returns from the investments of both alternatives would be recommendable. Returns w... Sign up

MehaK, Vaswani

Factors to Decide for Repositioning or Relaunching

These factors have to be considered to decide upon the repositioning or relaunching strategy: - How... Sign up

Dr. Uditha Liyanage, Sri Lanka

Re-positioning vs. Re-launch: 4 Combinations!

There are four possible combinations. You can both re-position and re-launch or do one and not the o... Sign up

K. Gopalakrishnan, India

Repositioning and Relaunch

Indeed, relaunch can include repositioning. Relaunch is much more than repositioning. Relaunch of a ... Sign up

Prabhakar Bethi
Manager, India

Re-position or Re-launch

First of all you have to conduct a a small market research project: is the issue the positioning of ... Sign up

Le My
Student (University), Viet Nam

Depend on Situation... to Preposition or Re-launch

In my opinion, re-position means you still keep the existing brand name but you re-locate the produc... Sign up


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