Reposition or Relaunch?

Positioning
Knowledge Center

 

Next Topic

Positioning > Best Practices

Manoj Sahay
I would like to know if repositioning is a good strategy or should we change the brand and re-launch the product? As Al Ries and Jack Trout have mentioned the most wasteful expense that a company could do is to try to change the mind of the prospect; it is almost impossible to ctrl alt del any information from a human mind. (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  Christian
 

Reasons for Relaunch and Repositioning?

Dear Manoj, I believe changing the brand or a re-lauch could be a type of a re-positioning strategy. Based on your comments I can't determine the real problem you're facing with your product or service towards your customers. Therefore it is difficult to judge whether re-positioning would be necessary and if so, how this should be executed. For instance, if there is a demand problem within the category it is not enough to change the brand. Have you done research to the exact reasons why people don't buy (enough)?

  S K Bal Palekar
 

Reposition old brand or launch a new one?

This question is similar to an old house - whether (...)

  Jeroen Snijders
 

Brand Repositioning

To help determine your choice, have a look at: , M (...)

  Kovit
 

Relaunch - Reposition

Relaunching should mean reintroducing products to (...)

  Homer Alcon
 

Evaluate the Expected Returns of Repositioning and Relaunching

An evaluation of returns from the investments of b (...)

  MehaK
 

Factors to Decide for Repositioning or Relaunching

These factors have to be considered to decide upon (...)

  Dr. Uditha Liyanage
 

Re-positioning vs. Re-launch: 4 Combinations!

There are four possible combinations. You can both (...)

  K. Gopalakrishnan
 

Repositioning and Relaunch

Indeed, relaunch can include repositioning. Relaun (...)

  Prabhakar Bethi, Manager, India
 

Re-position or Re-launch

First of all you have to conduct a a small market (...)

  Le My, Student (University), Viet Nam
 

Depend on Situation... to Preposition or Re-launch

In my opinion, re-position means you still keep th (...)

 
More on Positioning
Summary
Forum
How to Measure the Effectiveness of Positioning?
🔥Points of Parity and Points of Difference
Sit Back and Relax...
Best Practices
Reposition or Relaunch?
🥈What are the 22 Immutable Laws of Marketing by Ries and Trout ? Summary
🥉Example of Poor Product positioning
Reverse and Stealth Positioning in Banking Institutions
Special Interest Group Leader

Are you an expert in Positioning? Sign up for free


Positioning
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.6 - Last updated: 26-11-2020. All names of their owners.