Example of Poor Product positioning

Positioning
Knowledge Center

Forum
Vivek Valson, India

Example of Poor Product positioning

Is there an example of confused positioning? What have been the market consequences to that?

  Ruchi Agarwal, India
 

Confused Positioning Example

An example of confused positioning is Bournvita. Sometimes it claims for nutrition and sometimes for height. The market consequences is that there is no fixed image in the mind of prospects.

 

More on Positioning:
Summary
Special Interest Group

Do you have a keen interest in Positioning? Become our SIG Leader

Positioning
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2022 12manage - The Executive Fast Track. V15.8 - Last updated: 28-6-2022. All names of their owners.