Example of Poor Product positioning




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Vivek Valson, India

Example of Poor Product positioning

Is there an example of confused positioning? What have been the market consequences to that?
 
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Ruchi Agarwal, India
 

Confused Positioning Example

An example of confused positioning is Bournvita. Sometimes it claims for nutrition and sometimes for height. The market consequences is that there is no fixed image in the mind of prospects.

   

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