Example of Poor Product positioning

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Positioning > Best Practices

Vivek Valson
Is there an example of confused positioning? What have been the market consequences to that? (...) Read more? Sign up for free

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  Ruchi Agarwal

Confused Positioning Example

An example of confused positioning is Bournvita. Sometimes it claims for nutrition and sometimes for height. The market consequences is that there is no fixed image in the mind of prospects.

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