What are the 22 Immutable Laws of Marketing by Ries and Trout ? Summary


 
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What are the 22 Immutable Laws of Marketing by Ries and Trout ? Summary
Susan
Another well-known publication by Ries and Trout is the 22 Immutable Laws of Marketing (1994):
1. The Law of Leadership - It is better to be first than it is to be better.
2. The Law of the Category - If you can't be first in a category, set up a new category you can be first in.
3. The Law of the Mind - It is better to be first in the mind than to be first in the marketplace.
4. The Law of Perception - Marketing is not a battle of products, it's a battle of perceptions.
5. The Law of Focus - The most powerful concept in marketing is owning a word in the prospect's mind.
6. The Law of Exclusivity - Two companies cannot own the same word in the prospect's mind.
7. The Law of the Ladder - The strategy to use depends on which rung you occupy on the ladder.
8. The Law of Duality - In the long run, every market becomes a two horse race.
9. The Law of the Opposite - If you are shooting for se...Sign up
 

     
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