What are the 22 Immutable Laws of Marketing by Ries and Trout ? Summary

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Positioning > Best Practices > What are the 22 Immutable Laws of Marketing by Ries and Trout ? Summary

What are the 22 Immutable Laws of Marketing by Ries and Trout ? Summary
Susan
Another well-known publication by Ries and Trout is the 22 Immutable Laws of Marketing (1994): 1. The Law of Leadership - It is better to be first than it is to be better. 2. The Law of the Category - If you can't be first in a category, set up a new category you can be first in. 3. The Law of the Mind - It is better to be first in the mind than to be first in the marketplace. 4. The Law of Perception - Marketing is not a battle of products, it's a battle of perceptions. 5. The Law of Focus - The most powerful concept in marketing is owning a word in the prospect's mind. 6. The Law of Exclusivity - Two companies cannot own the same word in the prospect's mind. 7. The Law of the Ladder - The strategy to use depends on which rung you occupy on the ladder. 8. The Law of Duality - In the long run, every market becomes a two horse race. 9. The Law of the Opposite - If you are shooting for second place, your strategy is determined by the leader. 10. The Law of Division - (...) Read more? Sign up for free

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