|
On 3 repositioning strategies
Ilya Fedotov
It is not quite clear how the three repositioning strategies are separated and how they might interact with each other: for example, packaged goods may also be stripped down for lower functionality as indicated in "reverse positioning". The idea seems to be more like changing point of difference for "Reverse" and frame of reference for "Breakaway" - wouldn't really limit cases to any specific category. Stealth positioning is a real odd concept and does not hold at all with AIBO case, for I don't think the p...
|
|
|
|
|
|
Special Interest Group Leader
|
|
|
Позиционирование
|
Резюме
Форум
- On 3 repositioning strategies
|
|
|
|
|
|
|
|
