How to Measure the Effectiveness of Positioning?

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How to Measure the Effectiveness of Positioning?
Anneke Zwart, Moderator
In order to know how effective positioning is, positioning effectiveness should be measured.
Two main groups of positioning measurements exist, namely company-based and customer-based.
1. Company-based positioning measurement approaches
With these approaches, managers are surveyed on the positioning they are exerting. Afterwards, the information obtained will be linked to the financial performance (sales, profits, market shares) of the brand.
2. Customer-based positioning measurement approaches
These approaches obtain information from customer surveys. The resulting information is used in several ways:
2a. One way is to determine whether the associations that we intended to establish in the mind of consumers are consistent with the actual perceived associations of the customers. Hereby it is assumed that efficient positioning is the degree to... Register
 

 
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Atmazaki, Member
You explained these two approaches to measuring th...
 

 
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Jagdish Mehta, Member
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George Kerstholt, Member
These concepts are largely based ont he work of Fo...
 

 
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BIJOYEN, Member
Measuring positioning effectiveness is a difficult...
 

 
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Juan Perez Eras, Member
Company-based positioning has a problem related to...
 

 
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Mahmoud
In my opinion companies should first set the rules...
 

 
Measuring Positioning EffectivenessSign up
Jafeth Quintanilla, Member
I believe that to for a further discussion about m...
 

 
 

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