How to Measure the Effectiveness of Positioning?

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Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in Positioning > Best Practices > How to Measure the Effectiveness of Positioning? How to Measure the Effectiveness of Positioning? Anneke Zwart, Student (University), Netherlands, Premium Member In order to know how effective positioning is, positioning effectiveness should be measured. Two main groups of positioning measurements exist, namely company-based and customer-based. 1. Company-based positioning measurement approaches With these approaches, managers are surveyed on the positioning they are exerting. Afterwards, the information obtained will be linked to the financial performance (sales, profits, market shares) of the brand. 2. Customer-based positioning measurement approaches These approaches obtain information from customer surveys. The resulting information is used in several ways: 2a. One way is to determine whether the associations that we intended to establish in the mind of consumers are consistent with the actual perceived associations of the customers. Hereby it is assumed that efficient positioning is the degree to which there is consistency between what companies claim and the perception of the customers. 2b. The other way is using (...) Read more? Sign up for free   Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in   Measuring the Effectiveness of Positioning Atmazaki, Professor, Indonesia, Member (...)     Measuring of Positioning Effectiveness: The 4 D’s of Branding Jagdish Mehta, Entrepreneur, India, Member (...)     Measuring the Effectiveness of Positioning George Kerstholt, Strategy Consultant, Netherlands, Member (...)     Measuring Effectiveness of Positioning is Difficult BIJOYEN, Entrepreneur, India, Member (...)     Problems with Models to Measure Positioning Juan Perez Eras (...)     How to Mesaure the Effectiveness of Positioning Mahmoud (...)     Measuring Positioning Effectiveness Jafeth Quintanilla, Teacher, Peru, Member (...)

Special Interest Group Leader Interested? Sign up for free. Positioning Summary Forum Sit Back and Relax... Example of Poor Product positioning Reverse and Stealth Positioning in Banking Institutions Best Practices How to Measure the Effectiveness of Positioning? Reposition or Relaunch? What are the 22 Immutable Laws of Marketing by Ries and Trout ? Summary

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