How to Measure the Effectiveness of Positioning?

Knowledge Center


Next Topic

Positioning > Forum

Anneke Zwart, Student (University), Netherlands
In order to know how effective positioning is, positioning effectiveness should be measured. Two main groups of positioning measurements exist, namely company-based and customer-based. 1. Company-based positioning measurement approaches With these approaches, managers are surveyed on the positioning they are exerting. Afterwards, the information obtained will be linked to the financial performance (sales, profits, market shares) of the brand. 2. Customer-based positioning measurement approaches These approaches obtain information from customer surveys. The resulting information is used in several ways: 2a. One way is to determine whether the associations that we intended to establish in the mind of consumers are consistent with the actual perceived associations of the customers. Hereby it is assumed that efficient positioning is the degree to which there is consistency between what companies claim and the perception of the customers. 2b. The other way is using (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in

  Atmazaki, Professor, Indonesia

Measuring the Effectiveness of Positioning

You explained these two approaches to measuring th (...)

  Jagdish Mehta, Entrepreneur, India

Measuring of Positioning Effectiveness: The 4 Dís of Branding

There are many metrics to measure the potential of (...)

  George Kerstholt

Measuring the Effectiveness of Positioning

These concepts are largely based ont he work of Fo (...)

  BIJOYEN, Entrepreneur, India

Measuring Effectiveness of Positioning is Difficult

Measuring positioning effectiveness is a difficult (...)

  Juan Perez Eras

Problems with Models to Measure Positioning

Company-based positioning has a problem related to (...)


How to Measure the Effectiveness of Positioning

In my opinion companies should first set the rules (...)

  Jafeth Quintanilla, Teacher, Peru

Measuring Positioning Effectiveness

I believe that to for a further discussion about m (...)

More on Positioning
How to Measure the Effectiveness of Positioning?
🔥Points of Parity and Points of Difference
Sit Back and Relax...
Best Practices
🥇Reposition or Relaunch?
🥈What are the 22 Immutable Laws of Marketing by Ries and Trout ? Summary
🥉Example of Poor Product positioning
Reverse and Stealth Positioning in Banking Institutions
Special Interest Group Leader

Are you an expert in Positioning? Sign up for free

Knowledge Center


Next Topic

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2020 12manage - The Executive Fast Track. V15.6 - Last updated: 29-10-2020. All names ô of their owners.