Sit Back and Relax...

Positioning
Knowledge Center

Forum
Michael Keighley
Entrepreneur, United Kingdom

Sit Back and Relax...

Watching another firm enter a market first and not entering yourself can be hard, but by doing this you can see what works and what doesn't. Sometimes a second mover strategy is preferable.
For example if you watch someone open up a bakery in the area you would like to start to work in, and it goes bankrupt in a month, you can see that it would not have been a good idea anyway and feel good that your money is safe.
Of course being first can bring rewards too, but always research your market first to find gaps.

 

More on Positioning:
Summary
Special Interest Group

Do you have a keen interest in Positioning? Become our SIG Leader

Positioning
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2022 12manage - The Executive Fast Track. V15.8 - Last updated: 28-6-2022. All names of their owners.