Culture Change and Coalitions
The drive for control of scarce resources forces a political frame in the process of a culture change among groups with diverse interests. The dominant coalitions ( old guards, stewards, partisans) play a role in the directions of change. The old guards resist it, the stewards negotiate it, and the partisans buy it from those who use referent, expert, or personal power or any combination. The haggling and side payments are inevitable in power playing including the abuse of power and influence strategies to deter, or promote change in appearance, or significant change. Change is a byproduct of a bargaining process where traffic of influence is more relevant than power.
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