Differences Between Trade Marketing and Product Marketing

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Differences Between Trade Marketing and Product Marketing
Deepak Timalsina
What are the fundamental differences between Product Marketing and Trade Marketing?

Trade versus Product Marketing
Mansour Bilel, Coach, Algeria, Member
Unlike product marketing, trade marketing is a direct relationship between the manufacturer and ...

Product Marketing (PM) versus Trade Marketing (TM)
Alyona, Ukraine, Member
We should not forget about the target audience: TM is all about your shopper first of all, and PM - consumer. TM is expert on shopper and owns retail ...

Trade Marketing Mix: Distributors, Wholesalers, Retailers and Shoppers are all Key
Yomi Eben, Manager, Nigeria, Member
@Alyona: I could not agree more with your view. Trade Marketing (TM) coordinates the retail environment.
In addi...


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