Differences Between Trade Marketing and Product Marketing

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Differences Between Trade Marketing and Product Marketing
Deepak Timalsina
What are the fundamental differences between Product Marketing and Trade Marketing?

Trade versus Product Marketing
Mansour Bilel, Member
Unlike product marketing, trade marketing is a direct relationship between the manufacturer and the distributor.
We must consider the distributor as a final client to the industrial, and not an intermediate one.
There must be increased motivation to work together as well as to optimize the flow of information, and to maintain a win-win relationship. And to sell the product through distributor, and minimize the costs.

Product Marketing (PM) versus Trade Marketing (TM)
Alyona, Member
We should not forget about the target audience: TM is all about your shopper first of all, and PM - consumer. TM is expert on shopper and owns retail environment.

Trade Marketing Mix: Distributors, Wholesalers, Retailers and Shoppers are all Key
Yomi Eben, Member
@Alyona: I could not agree more with your view. Trade Marketing (TM) coordinates the retail environment.
In addition however, TM has responsibility for the dealer/distributor value point, especially in markets that are still evolving in retail.
TM influences the whole value chain from distributor to shopper.


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