4 Different Aims of Time to Market

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4 Different Aims of Time to Market
Leon De Geer
Wikipedia says we can distinguish between at least 4 purposes of time to market, corresponding with 4 forms of TTM:
- PURE SPEED. Bring the product to market as quickly as possible. This is valuable in fast-moving industries, but it is not always the best objective.
- MORE PREDICTABLE SCHEDULES. Delivering on schedule..
- MINIMIZING RESOURCES. Use TTM as a means of cutting expenses. Unfortunately, a primary means of reducing Time To Market is to staff the project more heavily, so a faster project may actually be more expensive.
- FLEXIBILITY TO CHANGE THE PRODUCT. Often the need for change appears midstream in a project. The ability to make changes during development without being too disruptive can be valuable.


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