Challenge #1 for Service Science: Use a Broadly Applicable Definition of Service
In June 2012, Professor Steven Alter
from the University of San Francisco wrote in an article Challenges for Service Science
Challenge #1: Use a broadly applicable definition of service
A good definition of service would have the following characteristics:
- It would emphasize the essence of service and would conform to everyday understandings of what service is.
- It would differentiate between products and services in typical real world situations.
- It would not introduce unnecessary restrictions on what service is.
- It would cover every type of activity that most people consider services.
In January 2016, he wrote in his compendium 'Integrated, Operational Perspective on Service and Service Systems'
: "A nagging issue at the core of service science is lack of a single, universal definition of service that is useful across all service contexts."
This evokes the question: How is this challenge adequately coped with? or: How is this "nagging issue" consistently resolved?
⇨ What are your thoughts?