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TDC Matrix and Impact/Value Framework are Similar
Jansen
This model looks like a bit of a rip-off of the Impact/Value Framework (Hammer & Mangurian, 1987). It should therefore be properly referenced.
Also a practical method of using it would be nice. This model seems to be an extreme simplification of the reality.
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Hammer & Mangurian
Ben Tiggelaar Sometimes it is worth the time to check the original source. I introduced the TDC-Matrix in the book 'Internet Strategy' back in 1999. In the book I first introduce the Impact/Value Framework by Hammer and Mangurian (with proper references) on page 286 and then present the TDC-matrix as a variation of that model on page 288. In the book several practical applications of the model are demonstrated.
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TDC Matrix
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