Regional Marketing

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Sarah Daghman
Lecturer, Russian Federation
Regional Marketing (RM) can be used to increase the competitiveness and investment attractiveness of a region. What is the definition of Regional Marketing? RM is an umbrella term for the geographic segmentation / marketing effort and processes in which various (marketing) instruments are used to strengthen the economy, image, and identity of some defined region. RM is subject to the involvement of the stakeholders of a region. Integration is typically a substantial part of most RM programs. Thus, RM programs should not be viewed as a process carried by local government institutions, but also by private interest groups and/or public-private partnerships. Potential Participants in Regional Marketing - Representatives of the local administration and government - Representatives of the chamber of commerce - Regional planners - Representatives of financial institutions - Representatives of regional associations - Representatives of educational institutions - Representatives (...) Read more? Sign up for free


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