Swot Analysis Well Suited as First Step


 
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Swot Analysis Well Suited as First Step
Vivian Uhunoma
Swot becomes an effective tool for analysing competitiveness only when it is used as first step. Other frame work such as Porters' five forces, benchmarking and pest need to come into play before final analysis, decisions and strategy is formulated.
 

 























 


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Chander Shenoy
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