SWOT Analysis Well Suited as First Step

SWOT Analysis
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Vivian Uhunoma

SWOT Analysis Well Suited as First Step

Swot is an effective tool for analyzing competitiveness only when it is used as first step. Other frameworks such as Porters' Five forces, Benchmarking and PEST need to come into play before final analysis, decisions and strategy is formulated.

  Jaap de Jonge
Editor, Netherlands

Follow-up After SWOT: Next Steps

For an in-depth discussion and explanation of how to proceed after the initial SWOT analysis is done, see the excellent in-depth best practice: "How to Proceed after the SWOT Analysis to the Strategy?"

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