SWOC Analysis versus SWOT Analysis

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SWOT Analysis Knowledge Center

Forum 9 Venugopal, Dubai SWOC Analysis versus SWOT Analysis The "T" in SWOT can be changed to "C" for Challenge to create a more positive attitude. X Welcome to the SWOT Analysis forum. The topic being discussed here is: "SWOC Analysis versus SWOT Analysis". Sign up now to gain access. It's free.   Comments Sort by date Sort by rating Rating   3 Jagdish B Acharya Consultant, India   SWOC for Tactics and SWOT for Strategy There is perceptible difference between challenge and threat. A threat is usually associated with a bigger dimension and on a long term horizon. Challenge on the other hand is something which can be achieved by tactics and in a smaller time scale. Sometimes positive and negative words are used so often by trainers that we fail to see the motivational value of strong negative words. Replacing threat with challenge and opportunities with benefits or advantages may defeat the whole purpose of the exercise. So I suggest that we should stick to the original T and the word Threat in SWOT analysis and use it as a strategic tool.   1 Hamid Rezaei Student (MBA), Iran   SWOT or SWOC Analysis? Agree with Jagdish. We should not change the precise words in management tools and concepts, unless we have a sound and well proved reasoning. Obviously, there is a wide distance between threat and challenge. I think Jagdish explained those differences well.   Leave a comment Share your knowledge or experience

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SWOT Analysis Knowledge Center

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