SWOC Analysis versus SWOT Analysis

SWOT Analysis
Knowledge Center

Forum
Venugopal, Dubai

SWOC Analysis versus SWOT Analysis

The "T" in SWOT can be changed to "C" for Challenge to create a more positive attitude.

  Jagdish B Acharya
Consultant, India
 

SWOC for Tactics and SWOT for Strategy

There is perceptible difference between challenge and threat. A threat is usually associated with a bigger dimension and on a long term horizon. Challenge on the other hand is something which can be achieved by tactics and in a smaller time scale.
Sometimes positive and negative words are used so often by trainers that we fail to see the motivational value of strong negative words. Replacing threat with challenge and opportunities with benefits or advantages may defeat the whole purpose of the exercise.
So I suggest that we should stick to the original T and the word Threat in SWOT analysis and use it as a strategic tool.

  Hamid Rezaei
Student (MBA), Iran
 

SWOT or SWOC Analysis?

Agree with Jagdish. We should not change the precise words in management tools and concepts, unless we have a sound and well proved reasoning.
Obviously, there is a wide distance between threat and challenge. I think Jagdish explained those differences well.

 

More on SWOT Analysis:
Summary
Special Interest Group

Do you have a keen interest in SWOT Analysis? Become our SIG Leader

SWOT Analysis
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2022 12manage - The Executive Fast Track. V15.8 - Last updated: 28-5-2022. All names of their owners.