Significance of SWOT Analysis

SWOT Analysis
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Significance of SWOT Analysis

I have been given an assignment on SWOT Analysis and had no clue of what SWOT Analysis is, but in my research I became aware of what is it all about. I have noticed its significance and seen that realy all organizations are using it. It is realy confirmed to me that if it is used to the best it yields good results.

  Claudious Nyuke
 

SWOT Analysis

SWOT Analysis is important in evaluating the true business position. Business Managers often want to talk about the positives ie Strengths and Opportunities without talking much about the weaknesses and threats. It is in my view that for a true position to be reflected all the 4 elements of SWOT have to be scrutinized and a strategy be adopted.

  Abd Almoneim Ali Gussmelseed
Strategy Consultant, Saudi Arabia
 

SWOT Analysis not Enough

From my experience doing internal analysis using functional approach is not enough to be clear about the organization's strengths and weaknesses. I believe a functional analysis should be included using value chain analysis in order to make better use of the results in achieving a competitive advantage in the market place.

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