Confrontation Matrix

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Confrontation Matrix
Thijs Verhoeven
I am using the SWOT analysis with my research and find it really helpfull. This site however displays a wrong confrontation matrix. The T/S cell must be Defending and the O/W cell must be Improvement. So or change this or put the SWOT in right order by putting Strengths and Weaknesses horizontal and Opportunities and Threats vertical.

Confrontation Matrix is OK
Jaap de Jonge, Editor
Thijs, thanks for your reaction. I reviewed and checked the diagram but it is correct!
Note that by definition threats and opportunities are EXTERNAL and can NOT be controlled by the organization.
- The T/S cell means there are external threats and your internal organizational capabilites are strong. An Adjust Strategy is your only option. It is no use having strenghts that nobody needs. Defending I find misleading; you need to act and adjust to the external environment, not merely defend.
- The O/W cell means there are external opportunities but they are not attainable since your internal organizational capabilites are weak. You could try to strengthen or improve your capabilites by being creative, but in the mean time you need to use a Defensive Strategy against competitors who are stronger than you in capturing this opportunity.



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