What is SWOT analysis?

      
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			            	Khushboo
			            
What is SWOT analysis?

	          		A SWOT analysis is like showing a mirror to oneself. It tells where the person stands. Strength: gives power. One should analyse his Weakness. Opportunities should be grabbed and one should overcome his Threats.
				      
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						            	Julius B. Bertillo
Professor, Bahrain
												
				                What is SWOT Analysis?

														A SWOT analysis is an instrument or tool for strategic planning and decision-making to achieve the company's goals and objectives by identifying the key internal and external factors within and surrounding the organization.
				                
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