What is SWOT analysis?

SWOT Analysis
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What is SWOT analysis?

A SWOT analysis is like showing a mirror to oneself. It tells where the person stands. Strength: gives power. One should analyse his Weakness. Opportunities should be grabbed and one should overcome his Threats.

  Julius B. Bertillo
Professor, Bahrain
 

What is SWOT Analysis?

A SWOT analysis is an instrument or tool for strategic planning and decision-making to achieve the company's goals and objectives by identifying the key internal and external factors within and surrounding the organization.

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