Combining SWOT with other Strategy Tools

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SWOT Analysis > Best Practices > Combining SWOT with other Strategy Tools

Combining SWOT with other Strategy Tools
Mark
It is my experience that the SWOT analysis as a standalone tool is not better than a simple brainstorming process focused on the four different issues.
In order to make it work, it is necessary to work several other analysis e.g. Value Chain Analysis, Competitor Analysis, PEST Analysis, Porter's Five Forces, financial analysis etc before you can determine if you have a solid case. Otherwise you don't have any kind of proof to support why you think that your technology for instance is superior to your competitors, or that lack of size is a threat in the global competition.
Only after you have done the initial work, you will be able to harvest the real value of the SWOT and if you decide to go a step further the TOWS Matrix (=confrontation matrix).
 

 
Analyzing the Strengths of an Organisation: The S of SWOT
William Oprinsen, Student (University), Netherlands, Member
I totally agree. What is a model which can be used to further expose the strengths of an organisation?
 

 
Tools for Analyzing Strengths of an Organization
Jaap de Jonge, Editor, Netherlands
@William Oprinsen: you may want to consider Brainstorming, Six Hats Analysis or Focus Groups or SERVQUAL.
It's interesting to involve some customers when thinking about strengths and weaknesses. Good luck.
 

 
Supporting Techniques for a SWOT Analysis
Esta Lessing, Analyst, Australia, Member
You may say that SWOT Analysis is a technique in itself!
Yes, you are right, but there are also some useful environment analysis techniques which you can apply to help you to analyse the Opportunities & Threats (external environment), and some other techniques you can apply to help you to define the Strengths & Weaknesses (internal environment) aspects of the SWOT Analysis:
  • When you analyse the Opportunities & Threats you are essentially analysing the external environment that the organisation finds itself in. It is important to consider the complete environment to help you define the primary opportunities and threats. The technique that helps with this is called the PESTLE Technique. This technique looks at the Political, Economic, Social, Technological, Legal, Environmental factors. Then you can also apply the Porter Five Forces technique to identify the current Buyers, Suppliers, Substitutes and Potential Entrants into the market. Using these supporting enterprise analysis techniques provides a richer and better formed External Analysis for the SWOT Analysis.
  • In a similar way you can analyse the Strengths & Weaknesses (internal environment of the organisation) and consider using techniques such as the VMOST technique (Vision, Mission, Objectives, Strategy & Tactics) or a Resource audit to support your findings for the Strengths and Weaknesses factors.
 

     
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Chander Shenoy
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