Combining SWOT with other Strategy Tools

Combining SWOT with other Strategy Tools

It is my experience that the SWOT analysis as a standalone tool is not better than a simple brainstorming process focused on the four different issues.
In order to make it work, it is necessary to work several other analysis e.g. Value Chain Analysis, Competitor Analysis, PEST Analysis, Porter's Five Forces, financial analysis etc before you can determine if you have a solid case. Otherwise you don't have any kind of proof to support why you think that your technology for instance is superior to your competitors, or that lack of size is a threat in the global competition.
Only after you have done the initial work, you will be able to harvest the real value of the SWOT and if you decide to go a step further the TOWS Matrix (=confrontation matrix).

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		1 William Oprinsen Student (University), Netherlands
	Analyzing the Strengths of an Organisation: The S of SWOT I totally agree. What is a model which can be used to further expose the strengths of an organisatio... Sign up

		1 Jaap de Jonge Editor, Netherlands
	Tools for Analyzing Strengths of an Organization @William Oprinsen: you may want to consider Brainstorming, Six Hats Analysis or Focus Groups or SERV... Sign up

		2 Esta Lessing Analyst, Australia
	Supporting Techniques for a SWOT Analysis You may say that SWOT Analysis is a technique in itself! Yes, you are right, but there are also som... Sign up