SOAR Analysis

SWOT Analysis
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Paul Bailey
Consultant, Canada

SOAR Analysis

Great topics from everyone here.
I have found that for most groups, when conducting SWOT analysis, there is a tendency to spend the bulk of the time addressing the negatives (Weaknesses and Threats). The reason for this is that our brains register negative events, experiences etc much more strongly than positive and as a result we spend more time discussing how to minimize the negatives rather than maximize the strengths in order to take advantage of opportunities.
That's why over the last few years I have shifted away from SWOT (although I still use it in some settings) and first use SOAR (Strengths, Opportunities, Aspirations and Results). This comes out of Appreciative Inquiry. I don't want to ignore the negatives but the fact is we too naturally address the negatives and deal with them.
So for strategic planning purposes SOAR analysis can help shifting to a focus on the positive before addressing the concerns raised by weaknesses and threats.
Thoughts welcome.


Sridhar Gopal
Management Consultant, India

Liked This SOAR

I concur with the idea that the application of SWOT has been considerably diluted over a period of t... Sign up

Jaap de Jonge
Editor, Netherlands

The SOAR Tool versus SWOT Analysis

Compared to SWOT analysis, SOAR is aimed more at involving more people at all levels of the organiza... Sign up 19-1-2023


SOAR Analysis Steps

I found the following approximate steps for a SOAR analysis: Step 1: Identify who will participate... Sign up 19-1-2023

Lucila Sotomayor
Strategy Consultant, Mexico

Positive Experience Using the SOAR Tool

@Jaap de Jonge: We used the SOAR Analysis to design our 2025 vision. It was a very rewarding experie... Sign up 19-1-2023

Jaap de Jonge
Editor, Netherlands

Experiences with SOAR Analysis Tool

@Lucila Sotomayor: That's interesting… Could you please add some PROs and CONs of the SOAR tool/proc... Sign up 20-1-2023


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