Internal and External Factors in SWOT Analysis

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Bernhard Keim, Business Consultant, Germany
🔥NEW Does it make sense to classify internal and external Factors? In practice, such distinctions are difficult. An arbitrary classification of external factors into opportunities and threats, and internal factors into strengths and weaknesses, is less important than a careful identification of these external and internal factors followed by an appraisal of their implications. Distinguish just between internal and external factors. Weigh them, don't classify them. (...) Read more? Sign up for free

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  Jaap de Jonge, Editor, Netherlands

Internal and External Factors in SWOT

Good point, the classification into internal factors (S+W) and external factors (O+T) in SWOT is merely helpful to break all of these factors up in workable "chunks" and to understand the difference between factors a company can control and the ones it can't.
Useful at first sight, but in reality things are often not so back and white. One more reason to be careful with SWOT Analysis.

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