Internal and External Factors in SWOT
Jaap de Jonge, Management Consultant, Netherlands
Good point, the classification into internal factors (S+W) and external factors (O+T) in SWOT is merely helpful to break all of these factors up in workable "chunks" and to understand the difference between factors a company can control and the ones it can't.
Useful at first sight, but in reality things are often not so back and white. One more reason to be careful with SWOT Analysis