SWOT Analysis or SWOCC Analysis?

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SWOT Analysis or SWOCC Analysis?
Dil Prasad Shrestha, PhD, Member
I think SWOT Analysis does not always help analyze the organization. For example, the letter 'T" which stands for 'Threat' is not applicable to social/service organizations. Because social organizations do not necessarily deal with threats, rather they face several 'challenges' and 'constraints'.
So, we can see many professionals use SWOCC Analysis, which stands for Strength, Weakness, Opportunity, Constraints and/or Challenges instead of SWOT Analysis.
 

 
SWOT, SWOCC or Taking STOCC?
Vincent Miholic, Member
Yes! Also, within institutions where compliance to policies and procedures is legally intractable, culturally embedded, or that are systematically resistant to change (ex. unions, governmental entities), I agree, "Constraints" is a much more useful tact.
The word "Threats" almost always tends toward submission, or insurmountable and artificial responses, and processes improvement falls under "Challenges".
In all sectors, too, the word "Weaknesses," tends toward revealing truths told in safe alcoves, where management isn't listening (the irony is SWOTS, etc., wouldn't be needed if staff thought management actually did listen or input was frequently sought and valued).
So additionally, if "Weaknesses" were changed to "Talk," we have a better acronym, "STOCC," i.e., taking stock.
 

 
All Management Jargons
Chander Shenoy, SIG Leader
SWOT is a well established methodology. Each letter represents a generic aspect of characteristics of an entity. Whether it is SWOT or STOCC it really does not matter. Constraints and Challenges are also form of threats faced by the entity. I do not think jargonizing SWOT, will in any way change its essential character.
 

 
SOWT is an Argument Term
ayman, Member
We should distinguish between risks (threats & opportunities). A risk is an uncertain event related to the future, and when it occurs it becomes an issue. Both the internal & external environment have risk, characteristics and conditions which includes constraints and challenges.
So I think SOWT is an argument term.
 

 
Keep Jargon to a Minimum so Keep SWOT
Rex Buckingham, Member
Many people know SWOT and so let’s keep that to guide our thoughts and conversations. Constraints challenges consequences talk etc. are all part of the facilitation process.
An experienced person needs to run the SWOT, so paradigms are expanded.
 

 
Does Threat Imply More Than it Is? SWOB Analysis
Paul Bailey, Member
I primarily work in a non-profit world and have felt the same way about the T of SWOT. In my opinion it seems to imply something that is often not as detrimental as Threat seems to imply.
I therefore use "SWOB". The B stands for: Barrier. This is enabling us to discuss the things that are impeding or standing in the way of achieving our goals.
 

 
Appreciative Inquiry versus SWOT
Paul Bailey, Member
I have also used an Appreciative Inquiry (AI) approach for the same purpose as SWOT. The AI approach focuses on the positive things or people, appreciating from the past and building on them for the future. The five stages of AI include Define, Discover, Dream, Design and Deliver.
The Discover and Dream stages use SOAR in the way SWOT is used, Strengths, Opportunities, Aspirations and Results.

The thinking behind this and my experience are that although SWOT is designed to spend 50% of the time on strengths and 50% on weaknesses, the reality is most of the time is spent on the negatives of W and T.
The AI approach focuses on all positives, knowing that we will naturally and eventually address the negatives as well. For planning purposes we don't want to get sidetracked or bogged down with these negetives during the dreaming journey.
Interested in feedback about this approach.
 

 
Appreciative Inquiry Instead of SWOT
Jaap de Jonge, Editor
@Paul Bailey: Good points… Indeed some people tend to over-focus on the negatives. Especially in early strategic innovation thinking stages that is not very helpful. Did you know we have an entire Appreciative Inquiry competence center at 12manage? Perhaps you want to take a look.
 

 
Thanks Jaap de Jonge
Paul Bailey, Member
@Jaap de Jonge: I hadn't see the AI centre, will check it out. Thanks.
 

 
Interesting Thought to Replace Threats
Andrew Wamari, Member
The acronyms really do not matter. I believe that the constraints and/or challenges can be captured well during the facilitation of the SWOT analysis process.
 

 
 

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