SWOCC Analysis

SWOT Analysis
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Dil Prasad Shrestha, PhD
Management Consultant, Nepal

SWOCC Analysis

I think SWOT Analysis does not always help analyze the organization. For example, the letter 'T" which stands for 'Threat' is not applicable to social/service organizations. Because social organizations do not necessarily deal with threats, rather they face several 'challenges' and 'constraints'.
So, in such cases we can see professionals using SWOCC Analysis, which stands for: Strength, Weakness, Opportunity, Constraints and/or Challenges.


Vincent Miholic
Manager, United States


Yes! Also, within institutions where compliance to policies and procedures is legally intractable, culturally embedded, or that are systematically resistant to change (ex. unions, governmental entities), I agree, "Constraints" is a much more useful tact.
The word "Threats" almost always tends toward submission, or insurmountable and artificial responses, and processes improvement falls under "Challenges".
In all sectors, too, the word "Weaknesses," tends toward revealing truths told in safe alcoves, where management isn't listening (the irony is SWOTS, etc., wouldn't be needed if staff thought management actually did listen or input was frequently sought and valued).
So additionally, if "Weaknesses" were changed to "Talk," we have a better acronym, "STOCC," i.e., taking stock.

Chander Shenoy
Business Consultant, India

All Management Jargons

SWOT is a well established methodology. Each letter represents a generic aspect of characteristics o... Sign up

Director, Egypt

SOWT is an Argument Term

We should distinguish between risks (threats & opportunities). A risk is an uncertain event related ... Sign up

Rex Buckingham
Consultant, Australia

Keep Jargon to a Minimum so Keep SWOT

Many people know SWOT and so let’s keep that to guide our thoughts and conversations. Constraints ch... Sign up

Paul Bailey
Consultant, Canada

Does Threat Imply More Than it Is? SWOB Analysis

I primarily work in a non-profit world and have felt the same way about the T of SWOT. In my opinion... Sign up

Paul Bailey
Consultant, Canada

Appreciative Inquiry versus SWOT

I have also used an Appreciative Inquiry (AI) approach for the same purpose as SWOT. The AI approac... Sign up

Jaap de Jonge
Editor, Netherlands

Appreciative Inquiry Instead of SWOT

@Paul Bailey: Good points… Indeed some people tend to over-focus on the negatives. Especially in ear... Sign up

Paul Bailey
Consultant, Canada

Thanks Jaap de Jonge

@Jaap de Jonge: I hadn't see the AI centre, will check it out. Thanks.... Sign up

Andrew Wamari
ICT Consultant, Kenya

Interesting Thought to Replace Threats

The acronyms really do not matter. I believe that the constraints and/or challenges can be captured ... Sign up

David Carlson
Design Build Finance, United States

If we are Going to Change the Acronym, Lets Just Go Back to NGT

We might as well just go back to calling it "Nominal Group Technique". SWOT or SWOCC is just a metho... Sign up


More on SWOT Analysis:
Discussion Topics
🥇 Be Careful with SWOT Analysis. Issues and Risks of SWOT
🥈 WHEN to do a SWOT Analysis?
🥉 Opportunity or Threat?
Significance of SWOT Analysis. Strengths
Application Areas of SWOT Analysis
How to Turn Competitor's Weaknesses Into Opportunities
Internal Opportunities and Threats?
Combining SWOT with other Strategy Tools
SOAR Analysis
SWOT or TOWS Matrix?
How to Proceed after the SWOT Analysis to the Strategy?
🔥 Internal and External Factors in SWOT Analysis
Be Careful with Viewing Industry Opportunities as Company Opportunities
SWOT Analysis for British Airways and Ryan Air
SWOC Analysis versus SWOT Analysis
SWOT Analysis as a Brainstorming Technique
Assigning Weights in SWOT Analysis
👀SWOCC Analysis
Competitive Analysis with SWOT
Divide and Conquer Approach to SWOT
Involve Stakeholders in SWOT Analysis
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