SWOT Analysis is Simple and Easy
As an MBA student, when we started to learn SWOT analysis it was difficult for us to understand, but once I found that it is so simple to learn, once we learnt it properly, it became very easy to use and interpret.
SWOT analysis is simple and easy way to judge any organization or you can say any brand.
It's simply a balance card of positive and negative sides of an organization or brand.
If there is an imbalance in that balance card, the whole organization or brand has to pay for that. The SWOT analysis highlights the reasons for the losses of the firm.