Be Careful with SWOT Analysis. Issues and Risks of SWOT


 
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Be Careful with SWOT Analysis. Issues and Risks of SWOT
Bernhard Keim, Premium Member
I am not that happy with SWOT Analysis. My issue does not concern the tool itself, but the way it is often used. People like to make some statements with it, but the list in each of its quadrants can be endless. Everything is true, but what does really matter from all the points listed? So be careful with cherry picking (giving selective attention to particular things) to draw conclusions from a SWOT-Analysis.
Here's an example of what I mean. Let's think about the situation of a horse shoe manufacturer 110 years ago:

 

 
Risks of SWOT Analysis: Biases
Jaap de Jonge, Editor
I agree Bernard. Giving selective attention to par...
 

 
How to Avoid Biases in SWOT Analysis
James Antwi, Premium Member
Quite often SWOT is used for generating a ''sho...
 

 
Be Careful of SWOT Analysis
Dr. Alan Williams, Member
I insist that all my department managers attend ev...
 

 
History Exonerates the Horseshoe Company
DSTEHL, Member
Bernhard makes a great point. His concern can be c...
 

 
Tendency in SWOT to Overly Focus on the Negative
Paul Bailey, Member
Great comments from everyone.
I have found th...
 

 
Use Trends for External Analysis!
Johannes Crol, Member
I don't like opportunities and threats as implicit...
 

 
Use SWOT as a Starting Point
Charles Alter, Member
I have successfully used SWOT analysis as a starti...
 

 
SWOT Analysis Using Collective Intelligence
Murali Sundararaju, Member
Great comments by everyone and great learning.
...
 

 
Avoid Strategies in SWOTs
Connie James, Member
I agree if you anchor opportunities in industry tr...
 

 
SWOT Analysis is not Complete on Itself
Musagwiza, Member
I agree this tool should be used in combination wi...
 

 
Reduce Bias in SWOT
Connie James, Member
The 1-2 page SWOTs we do, have ±50 citations that ...
 

 
Use SWOT in Combination with Other Tools
Trevor Hudson, Member
In my view, for all the reasons outlined above, SW...
 

 
SWOT is a Summary Tool
Gregory McGuire, Member
I use SWOT Analysis as a summary tool. Merely usin...
 

 
A SWOT Needs to Be Informed by Other Analysis
Huw Morris, Member
I have seen very few insightful SWOT analyses. Tho...
 

 
Very Often, SWOT Analysis Becomes a Formality
Jeny, Member
I have seen many SWOT analyses become a routine...
 

 
SWOT Analysis Provides Little Gain for Strategy
Bernhard Keim, Premium Member
SWOT Analysis just tells you what you should know ...
 

 
SWOT Step 2 Threat Assesment
Johan Bergstroem, Member
I agree with @Bernh...
 

   

   

 
Frankly, it Entertains a Lot!
Augusto Carreira, Member
I once worked as a Business Unit Director for a la...
 

 
SWOT Follow-up: Intersecting SW with OT
Pedro Ferrao, Member
In order to find strategies and actions, you must ...
 

 
Liked This SOAR
Sridhar Gopal, Member
@Paul Bailey: I...
 

 
Determining SWOT Priorities
Charles Alter, Member
@Connie James: ...
 

 
Uncertainty and SWOT
Eyad, Member
I have a similar point of view. I see that round t...
 

 
SWOT is Just a First Step, Not the Final One
najib mohammed Saif, Member
Thank you Mr Bernhard for your SWOT advice.
@...
 

 
Combining SWOT with PESTLE
Pradeep Sinha, Member
I have found that SWOT combined with PESTLE gives ...
 

 
GIGO & SWOT Analysis
Maurice Hogarth, Member
Processes are designed for rational use. As long a...
 

 
Hours Needed for a Well-researched SWOT
Connie James, Member
@DSTEHL: In rep... 29-8-2018
 

 
 

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