Be Careful with SWOT Analysis. Issues and Risks of SWOT

SWOT Analysis
Knowledge Center

 

Next Topic

SWOT Analysis > Best Practices > Be Careful with SWOT Analysis. Issues and Risks of SWOT

Be Careful with SWOT Analysis. Issues and Risks of SWOT
Bernhard Keim, Business Consultant, Germany, Premium Member
I am not that happy with SWOT Analysis. My issue does not concern the tool itself, but the way it is often used. People like to make some statements with it, but the list in each of its quadrants can be endless. Everything is true, but what does really matter from all the points listed? So be careful with cherry picking (giving selective attention to particular things) to draw conclusions from a SWOT-Analysis.
Here's an example of what I mean. Let's think about the situation of a horse shoe manufacturer 110 years ago:

  • Strengths: how did it help you to be the best horse shoe manufacturer?
  • Weaknesses: did it make a difference for your future, that your marketing was weak?
  • Opportunities: there were a lot of competitors you could buy for little money.
  • Thre... Read more? Sign up for free
 

 
Risks of SWOT Analysis: Biases
Jaap de Jonge, Management Consultant, Netherlands
To access this reaction, Sign up for free
 

 
How to Avoid Biases in SWOT Analysis
James Antwi, HR Consultant, Swaziland, Member
To access this reaction, Sign up for free
 

 
Be Careful of SWOT Analysis
Dr. Alan Williams, Professor, Thailand, Member
To access this reaction, Sign up for free
 

 
History Exonerates the Horseshoe Company
DSTEHL, Strategy Consultant, United States, Member
To access this reaction, Sign up for free
 

 
Tendency in SWOT to Overly Focus on the Negative
Paul Bailey, Consultant, Canada, Member
To access this reaction, Sign up for free
 

 
Use Trends for External Analysis!
Johannes Crol, Consultant, Switzerland, Member
To access this reaction, Sign up for free
 

 
Use SWOT as a Starting Point
Charles Alter, Consultant, United States, Member
To access this reaction, Sign up for free
 

 
SWOT Analysis Using Collective Intelligence
Murali Sundararaju, Coach, India, Member
To access this reaction, Sign up for free
 

 
Avoid Strategies in SWOTs
Connie James, Professor, Member
To access this reaction, Sign up for free
 

 
SWOT Analysis is not Complete on Itself
Musagwiza, Manager, Zimbabwe, Member
To access this reaction, Sign up for free
 

 
Reduce Bias in SWOT
Connie James, Professor, Member
To access this reaction, Sign up for free
 

 
Use SWOT in Combination with Other Tools
Trevor Hudson, Consultant, United Kingdom, Member
To access this reaction, Sign up for free
 

 
SWOT is a Summary Tool
Gregory McGuire, Business Consultant, Member
To access this reaction, Sign up for free
 

 
A SWOT Needs to Be Informed by Other Analysis
Huw Morris, Management Consultant, United Kingdom, Member
To access this reaction, Sign up for free
 

 
Very Often, SWOT Analysis Becomes a Formality
Jeny, Partner, China, Member
To access this reaction, Sign up for free
 

 
SWOT Analysis Provides Little Gain for Strategy
Bernhard Keim, Business Consultant, Germany, Premium Member
To access this reaction, Sign up for free
 

 
SWOT Step 2 Threat Assesment
Johan Bergstroem, HR Consultant, Sweden, Member
To access this reaction, Sign up for free
 

 
How many hours, on average, such SWOT report takes to compile?
DSTEHL, Strategy Consultant, United States, Member
To access this reaction, Sign up for free
 

 
SWOT a Primitive Tool, but…
Chris Hoe, Director, Australia, Member
To access this reaction, Sign up for free
 

 
Frankly, it Entertains a Lot!
Augusto Carreira, Partner, Portugal, Member
To access this reaction, Sign up for free
 

 
SWOT Follow-up: Intersecting SW with OT
Pedro Ferrao, Teacher, Portugal, Member
To access this reaction, Sign up for free
 

 
Liked This SOAR
Sridhar Gopal, Management Consultant, India, Member
To access this reaction, Sign up for free
 

 
Determining SWOT Priorities
Charles Alter, Consultant, United States, Member
To access this reaction, Sign up for free
 

 
Uncertainty and SWOT
Eyad, Manager, Jordan, Member
To access this reaction, Sign up for free
 

 
SWOT is Just a First Step, Not the Final One
najib mohammed Saif, Turnaround Manager, Yemen, Member
To access this reaction, Sign up for free
 

 
Combining SWOT with PESTLE
Pradeep Sinha, Management Consultant, India, Member
To access this reaction, Sign up for free
 

 
GIGO & SWOT Analysis
Maurice Hogarth, Consultant, United Kingdom, Premium Member
To access this reaction, Sign up for free
 

 
Hours Needed for a Well-researched SWOT
Connie James, Professor, Member
To access this reaction, Sign up for free
 

   

React to this discussion topic? Sign up for free

 


Accelerate your career and personal development with 12manage, the leading management platform.

    Log in


Special Interest Group Leader
Chander Shenoy
Business Consultant

SWOT Analysis
Summary
Forum
Best Practices


SWOT Analysis
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2019 12manage - The Executive Fast Track. V15.2 - Last updated: 12-11-2019. All names ™ of their owners.