Be Careful with SWOT Analysis. Issues and Risks of SWOT

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SWOT Analysis > Best Practices > Be Careful with SWOT Analysis. Issues and Risks of SWOT

Be Careful with SWOT Analysis. Issues and Risks of SWOT
Bernhard Keim, Business Consultant, Germany, Premium Member
I am not that happy with SWOT Analysis. My issue does not concern the tool itself, but the way it is often used. People like to make some statements with it, but the list in each of its quadrants can be endless. Everything is true, but what does really matter from all the points listed? So be careful with cherry picking (giving selective attention to particular things) to draw conclusions from a SWOT-Analysis. Here's an example of what I mean. Let's think about the situation of a horse shoe manufacturer 110 years ago:
  • Strengths: how did it help you to be the best horse shoe manufacturer?
  • Weaknesses: did it make a difference for your future, that your marketing was weak?
  • Opportunities: there were a lot of competitors you could buy for little money.
  • Threats: there are automobiles coming up, but how can these loud and unreliable vehicles affect the business?
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SWOT Analysis
Summary
Forum
SWOT Analysis or SWOCC Analysis?
🔥Internal and External Factors in SWOT Analysis
Divide and Conquer Approach to SWOT
Best Practices
🥇SWOT Analysis is Simple and Easy
Be Careful with SWOT Analysis. Issues and Risks of SWOT
🥉What is SWOT analysis?
WHEN to do a SWOT Analysis?
SWOT - Absolutely essential
Significance of SWOT Analysis
Opportunity or Threat?
Uses of SWOT analysis
SWOT Analysis Strength
Internal Opportunities and Threats
Ranking model for the Opportunities and Threats
SWOT Analysis for British Airways and Ryan Air
SWOT or (maybe better) TOWS?
Turning Competitor's Weaknesses Into Opportunities
How to Proceed after the SWOT Analysis to the Strategy?
Combine SWOT Analysis with 5 Ps
Combining SWOT with other Strategy Tools
Design Shool Theory vs. SWOT
SWOC Analysis instead of SWOT Analysis
SWOT - research is important
SWOT Analysis Well Suited as First Step
Be Careful with Viewing Industry Opportunities as Company Opportunities
Well suited for Crisis too
SWOT Analysis as a Brainstorming Technique
Using SWOT Analysis for Supplier Audits
SWOT and Strategic Marketing Process
Competetive Analysis with SWOT
Involve Stakeholders in SWOT Analysis
SWOT Analysis + Weightage


SWOT Analysis
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