|
Bernhard Keim, Business Consultant, Germany
|
I am not that happy with SWOT Analysis. My issue does not concern the tool itself, but the way it is often used. People like to make some statements with it, but the list in each of its quadrants can be endless. Everything is true, but what does really matter from all the points listed? So be careful with cherry picking (giving selective attention to particular things) to draw conclusions from a SWOT-Analysis.
Here's an example of what I mean. Let's think about the situation of a horse shoe manufacturer 110 years ago:
- Strengths: how did it help you to be the best horse shoe manufacturer?
- Weaknesses: did it make a difference for your future, that your marketing was weak?
- Opportunities: there were a lot of competitors you could buy for little money.
- Threats: there are automobiles coming up, but how can these loud and unreliable vehicles affect the business?
If you had been the boss of such a company: what might your reactio (...) Read more? Sign up for free
|
Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.
Sign up for free Log in
|
| |
|
Jaap de Jonge, Editor, Netherlands
|
|
Risks of SWOT Analysis: Biases
I agree Bernard. Giving selective attention to par (...)
|
| |
|
James Antwi, HR Consultant, Ghana
|
|
How to Avoid Biases in SWOT Analysis
Quite often SWOT is used for generating a ''shop l (...)
|
| |
|
Dr. Alan Williams, Professor, Thailand
|
|
Be Careful of SWOT Analysis
I insist that all my department managers attend ev (...)
|
| |
|
David Stehlik, Professor, United States
|
|
History Exonerates the Horseshoe Company
Bernhard makes a great point. His concern can be c (...)
|
| |
|
Paul Bailey, Consultant, Canada
|
|
Tendency in SWOT to Overly Focus on the Negative
Great comments from everyone.
I have found that f (...)
|
| |
|
Johannes Crol, Consultant, Switzerland
|
|
Use Trends for External Analysis!
I don't like opportunities and threats as implicit (...)
|
| |
|
Charles Alter, Consultant, United States
|
|
Use SWOT as a Starting Point
I have successfully used SWOT analysis as a starti (...)
|
| |
|
Murali Sundararaju, Coach, India
|
|
SWOT Analysis Using Collective Intelligence
Great comments by everyone and great learning.
I (...)
|
| |
|
Connie James, Professor
|
|
Avoid Strategies in SWOTs
I agree if you anchor opportunities in industry tr (...)
|
| |
|
Musagwiza, Manager, Zimbabwe
|
|
SWOT Analysis is not Complete on Itself
I agree this tool should be used in combination wi (...)
|
| |
|
Connie James, Professor
|
|
Reduce Bias in SWOT
The 1-2 page SWOTs we do, have ±50 citations that (...)
|
| |
|
Trevor Hudson, Consultant, United Kingdom
|
|
Use SWOT in Combination with Other Tools
In my view, for all the reasons outlined above, SW (...)
|
| |
|
Gregory McGuire, Business Consultant
|
|
SWOT is a Summary Tool
I use SWOT Analysis as a summary tool. Merely usin (...)
|
| |
|
Huw Morris, Management Consultant, United Kingdom
|
|
A SWOT Needs to Be Informed by Other Analysis
I have seen very few insightful SWOT analyses. Tho (...)
|
| |
|
Jeny, Partner, China
|
|
Very Often, SWOT Analysis Becomes a Formality
I have seen many SWOT analyses become a routine an (...)
|
| |
|
Bernhard Keim, Business Consultant, Germany
|
|
SWOT Analysis Provides Little Gain for Strategy
SWOT Analysis just tells you what you should know (...)
|
| |
|
Johan Bergstroem, HR Consultant, Sweden
|
|
SWOT Step 2 Threat Assesment
I agree with @, SWOT is basically but a list of th (...)
|
| |
|
David Stehlik, Professor, United States
|
|
How many hours, on average, such SWOT report takes to compile?
@: Thanks. That's a great distinction. I have a f (...)
|
| |
|
Chris Hoe, Director, Australia
|
|
SWOT a Primitive Tool, but…
@: Analysis is done to tell you what you don't kno (...)
|
| |
|
Augusto Carreira, Partner, Portugal
|
|
Frankly, it Entertains a Lot!
I once worked as a Business Unit Director for a la (...)
|
| |
|
Pedro Ferrao, Teacher, Portugal
|
|
SWOT Follow-up: Intersecting SW with OT
In order to find strategies and actions, you must (...)
|
| |
|
Sridhar Gopal, Management Consultant, India
|
|
Liked This SOAR
@: I concur with the idea that the application of (...)
|
| |
|
Charles Alter, Consultant, United States
|
|
Determining SWOT Priorities
@: Excellent approach and a way of forcing priori (...)
|
| |
|
Eyad, Manager, Jordan
|
|
Uncertainty and SWOT
I have a similar point of view. I see that round t (...)
|
| |
|
najib mohammed Saif, Turnaround Manager, Yemen
|
|
SWOT is Just a First Step, Not the Final One
Thank you Mr Bernhard for your SWOT advice.
@All: (...)
|
| |
|
Pradeep Sinha, Management Consultant, India
|
|
Combining SWOT with PESTLE
I have found that SWOT combined with PESTLE gives (...)
|
| |
|
Maurice Hogarth, Consultant, United Kingdom
|
|
GIGO & SWOT Analysis
Processes are designed for rational use. As long a (...)
|
| |
|
Connie James, Professor
|
|
Hours Needed for a Well-researched SWOT
@: In reply to your question, ±10 hours for an exp (...)
|
|
