Involve Stakeholders in SWOT Analysis
Usually SWOT analysis is used by middle or higher managers/decision makers who are responsible for strategic planning. But don't overlook anyone else in the creation stage!
While it is possible to develop a SWOT analysis in a small group, it will be more effective if we take advantage of many stakeholders. Each person or group offers a different perspective on the strengths and weaknesses of your firm or program and has different experiences of both.
Likewise, one staff member, volunteer or stakeholder may have information about an opportunity or threat that is essential to understanding your position and determining your future.
