How to Capture Different Perspectives in your SWOT Matrix
Jerome Knoot, Entrepreneur, Netherlands, Member
Hi Ricky, I totally agree with your opinion. I believe that a various group of people are more accurate than single individuals or middle and higher management only.
I believe as much in this statement that I developed a Dutch online tool
that helps to get the different perspectives captured in one SWOT matrix.
We are working on an English translation of this tool.