SWOT - research is important

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SWOT - research is important
Bayo
A swot analysis can only be effectively executed if detailed and proper research work has been carried out. With detailed research you won't be groping in the dark, you have a comprehensive concept of both the internal and external factors and how to creatively and innovatively develop a strategy that is directional, cost effective and of course executable.
 

 
SWOT research
Ben Bult
A SWOT is like making a photoshot from an organization. The more research, the more pixels. However, there is a moment that you've got enough pixels. Don't analyse just for the sake of analyzing. So a SWOT is always a good step in analyses because "if you don't know where you are, any direction is good" ( read direction as Strategy). So Swotting is a valuable tool for getting the right number of pixels and it gives you the possibility to make change scenario's as well. Good tool, a base for formulating strategies and a proven tool for gap analysis.
 

     

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