How to Proceed after the SWOT Analysis to the Strategy?




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Galya Pencheva

How to Proceed after the SWOT Analysis to the Strategy?

What should we do after the SWOT analysis. In other words, depending on the SWOT outcomes, what strategy can we use?
 

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3
Bruno Verbergt
Professor, Belgium
 

From SWOT Analysis to Strategy

Dear Galya,
Apply the confrontation matrix (see the summary). It sometimes is a tedious job, confronting each of the S and W with all of the O and T, but it is feasible.
Tip: use imperative verbs when confronting. For example, S and O should result in investment strategies, so use words as 'invest', 'foster', 'strengthen'...

 
3
Eduardo de B. Seixas
Strategy Consultant, Brazil
 

After the SWOT Analysis...

Bruno is right. Apply the confrontation matrix. Combining S&W with O&T, we can easily see four different quadrants that give the base for designing the strategies.
These 4 quadrants y are:
- Seize (or Offensive) (strengths + opportunities, your company is ready to explore the opportunities)
- Reposition (or Adjust) (strengths + threats, the company is ready to face potential risks),
- Strengthen (or Defensive) (weaknesses + opportunities, the company is not ready to take advantages of the opportunities), and
- Survive (weaknesses + threats, the company is not ready to face potential risks).

 
5
mehdi zaribaf
management , Iran
 

From SWOT Analysis to Strategies

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1
Soni Dipak C
Investor, India
 

How to Change Strategy after Performing a SWOT Analysis?

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1
Tamara Mislan
Student (University), United States
 

What Should You do After the SWOT Analysis

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0
Sandra
Analyst
 

How to Convert a SWOT Analysis to a Strategy

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5
Shubhi Kotiya
CxO / Board, Germany
 

From SWOT to Strategy: Sweating the SWOT

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1
Professor Bill, USA
 

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