How to Proceed after the SWOT Analysis to the Strategy?

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SWOT Analysis > Best Practices > How to Proceed after the SWOT Analysis to the Strategy?

How to Proceed after the SWOT Analysis to the Strategy?
Galya Pencheva, Member
What should we do after the SWOT analysis. In other words, depending on the SWOT outcomes, what strategy can we use? (...) Read more? Sign up for free
 

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From SWOT Analysis to Strategy
Bruno Verbergt, Professor, Belgium, Member
Dear Galya,
Apply the confrontation matrix (see the summary). It sometimes is a tedious job, confronting each of the S and W with all of the O and T, but it is feasible.
Tip: use imperative verbs when confronting. For example, S and O should result in investment strategies, so use words as 'invest', 'foster', 'strengthen'...
 

 
After the SWOT Analysis...
Eduardo de B. Seixas, Strategy Consultant, Brazil, Member
Bruno is right. Apply the confrontation matrix. Combining S&W with O&T, we can easily see four different quadrants that give the base for designing the strategies.
These 4 quadrants y are:
- Seize (or Offensive) (strengths + opportunities, your company is ready to explore the opportunities)
- Reposition (or Adjust) (strengths + threats, the company is ready to face potential risks),
- Strengthen (or Defensive) (weaknesses + opportunities, the company is not ready to take advantages of the opportunities), and
- Survive (weaknesses + threats, the company is not ready to face potential risks).
 

 
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