How to Proceed after the SWOT Analysis to the Strategy?

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Galya Pencheva

How to Proceed after the SWOT Analysis to the Strategy?

What should we do after the SWOT analysis. In other words, depending on the SWOT outcomes, what strategy can we use?

  Bruno Verbergt
Professor, Belgium

From SWOT Analysis to Strategy

Dear Galya,
Apply the confrontation matrix (see the summary). It sometimes is a tedious job, confronting each of the S and W with all of the O and T, but it is feasible.
Tip: use imperative verbs when confronting. For example, S and O should result in investment strategies, so use words as 'invest', 'foster', 'strengthen'...

  Eduardo de B. Seixas
Strategy Consultant, Brazil

After the SWOT Analysis...

Bruno is right. Apply the confrontation matrix. Combining S&W with O&T, we can easily see four different quadrants that give the base for designing the strategies.
These 4 quadrants y are:
- Seize (or Offensive) (strengths + opportunities, your company is ready to explore the opportunities)
- Reposition (or Adjust) (strengths + threats, the company is ready to face potential risks),
- Strengthen (or Defensive) (weaknesses + opportunities, the company is not ready to take advantages of the opportunities), and
- Survive (weaknesses + threats, the company is not ready to face potential risks).

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