After the SWOT Analysis...
Eduardo de B. Seixas, Strategy Consultant, Brazil, Member
Bruno is right. Apply the confrontation matrix. Combining S&W with O&T, we can easily see four different quadrants
that give the base for designing the strategies.
These 4 quadrants y are:
- Seize (or Offensive) (strengths + opportunities, your company is ready to explore the opportunities)
- Reposition (or Adjust) (strengths + threats, the company is ready to face potential risks),
- Strengthen (or Defensive) (weaknesses + opportunities, the company is not ready to take advantages of the opportunities), and
- Survive (weaknesses + threats, the company is not ready to face potential risks).