How to Proceed after the SWOT Analysis to the Strategy?

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SWOT Analysis > Best Practices

Galya Pencheva
What should we do after the SWOT analysis. In other words, depending on the SWOT outcomes, what strategy can we use? (...) Read more? Sign up for free

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  Bruno Verbergt, Professor, Belgium
 

From SWOT Analysis to Strategy

Dear Galya,
Apply the confrontation matrix (see the summary). It sometimes is a tedious job, confronting each of the S and W with all of the O and T, but it is feasible.
Tip: use imperative verbs when confronting. For example, S and O should result in investment strategies, so use words as 'invest', 'foster', 'strengthen'...

  Eduardo de B. Seixas, Strategy Consultant, Brazil
 

After the SWOT Analysis...

Bruno is right. Apply the confrontation matrix. Combining S&W with O&T, we can easily see four different quadrants that give the base for designing the strategies.
These 4 quadrants y are:
- Seize (or Offensive) (strengths + opportunities, your company is ready to explore the opportunities)
- Reposition (or Adjust) (strengths + threats, the company is ready to face potential risks),
- Strengthen (or Defensive) (weaknesses + opportunities, the company is not ready to take advantages of the opportunities), and
- Survive (weaknesses + threats, the company is not ready to face potential risks).

  mehdi zaribaf, management , Iran
 

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More on SWOT Analysis
Summary
Forum
SWOT Analysis or SWOCC Analysis?
🔥Internal and External Factors in SWOT Analysis
Divide and Conquer Approach to SWOT
Best Practices
🥇SWOT Analysis is Simple and Easy
🥈Be Careful with SWOT Analysis. Issues and Risks of SWOT
🥉What is SWOT analysis?
WHEN to do a SWOT Analysis?
SWOT - Absolutely essential
Significance of SWOT Analysis
Opportunity or Threat?
Uses of SWOT analysis
SWOT Analysis Strength
Internal Opportunities and Threats
Ranking model for the Opportunities and Threats
SWOT Analysis for British Airways and Ryan Air
SWOT or (maybe better) TOWS?
Turning Competitor's Weaknesses Into Opportunities
How to Proceed after the SWOT Analysis to the Strategy?
Combine SWOT Analysis with 5 Ps
Combining SWOT with other Strategy Tools
Design Shool Theory vs. SWOT
SWOC Analysis instead of SWOT Analysis
SWOT - research is important
SWOT Analysis Well Suited as First Step
Be Careful with Viewing Industry Opportunities as Company Opportunities
Well suited for Crisis too
SWOT Analysis as a Brainstorming Technique
Using SWOT Analysis for Supplier Audits
SWOT and Strategic Marketing Process
Competetive Analysis with SWOT
Involve Stakeholders in SWOT Analysis
SWOT Analysis + Weightage
Special Interest Group Leader

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