How to Proceed after the SWOT Analysis to the Strategy?

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SWOT Analysis > Best Practices

Galya Pencheva
What should we do after the SWOT analysis. In other words, depending on the SWOT outcomes, what strategy can we use? (...) Read more? Sign up for free

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  Bruno Verbergt, Professor, Belgium

From SWOT Analysis to Strategy

Dear Galya,
Apply the confrontation matrix (see the summary). It sometimes is a tedious job, confronting each of the S and W with all of the O and T, but it is feasible.
Tip: use imperative verbs when confronting. For example, S and O should result in investment strategies, so use words as 'invest', 'foster', 'strengthen'...

  Eduardo de B. Seixas, Strategy Consultant, Brazil

After the SWOT Analysis...

Bruno is right. Apply the confrontation matrix. Combining S&W with O&T, we can easily see four different quadrants that give the base for designing the strategies.
These 4 quadrants y are:
- Seize (or Offensive) (strengths + opportunities, your company is ready to explore the opportunities)
- Reposition (or Adjust) (strengths + threats, the company is ready to face potential risks),
- Strengthen (or Defensive) (weaknesses + opportunities, the company is not ready to take advantages of the opportunities), and
- Survive (weaknesses + threats, the company is not ready to face potential risks).

  mehdi zaribaf, management , Iran

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