WHEN to do a SWOT Analysis?
At what stage should an organization develop a SWOT analysis?
At the inception or developing stage?
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Welcome to the SWOT Analysis best practices. The topic being discussed here is: "WHEN to do a SWOT Analysis?".
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Oscar Pires Junior
Strategy Consultant, Brazil
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When to Do a SWOT Analysis
Dear Ibrahim, as soon as my professional career began, I had the opportunity to learn that the SWOT analysis is a fundamental tool for every time we design or redesign strategies, both to create a new group company, and for the creation or reformulation of a strategy to any product (new or existing market).
I mean - and convey to my students at the university - that the SWOT analysis should be applied in all processes of formulation or reformulation of strategies. And it has a range that goes from his personal life (changing jobs, for example) to more complex arrangements that may exist.
So, I guess, for you to start a project, you must conduct a SWOT analysis. But also, every time you reset strategies, do so with the help of this great tool.
I hope I have contributed to help you answer your question.
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