WHEN to do a SWOT Analysis?

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WHEN to do a SWOT Analysis?
IBRAHIM ALI DAWA, Student (Other), Kenya

At what stage should an organization develop a SWOT analysis?
At the inception or developing stage?

When to Do a SWOT Analysis
Oscar Pires Junior, Strategy Consultant, Brazil
Dear Ibrahim, as soon as my professional career began, I had the opportunity to learn that the SWOT analysis is a fundamental tool for every time we design or redesign strategies, both to create a new group company, and for the creation or reformulation of a strategy to any product (new or existing market).
I mean - and convey to my students at the university - that the SWOT analysis should be applied in all processes of formulation or reformulation of strategies. And it has a range that goes from his personal life (changing jobs, for example) to more complex arrangements that may exist.
So, I guess, for you to start a project, you must conduct a SWOT analysis. But also, every time you reset strategies, do so with the help of this great tool.
I hope I have contributed to help you answer your question.

When to Do a SWOT Analysis
Carlo N. Diaz, High school teacher, Philippines
Dear Ibrahim, indeed the SWOT analysis is a very diverse tool that you can use in any stage / phase of an organization.

When to Do a SWOT Analysis
Eduardo de B. Seixas, Strategy Consultant, Brazil
The SWOT analysis is perfect to be used before any discussion about strategy. The strategic guidelines easily emerge after the SWOT analysis. Strengths and opportunities can be combined in aggressive actions in the market, to capture (and seize) the opportunities, given that the company is ready to explore them. Other combination is: strength + threats, meaning that the company are not ready to explore the opportunities, and must initiate actions for strengthening. Weaknesses means risks, and the combination with opportunities or threats shows if the company is ready or not to face the risks. That technique to combine an external view (opportunities and threats) with an internal view of the company´s capabilities are named as confrontation matrix on the theory.

When and Where do You Develop a SWOT Analysis?
Ricky, Entrepreneur, Indonesia
When and where do you develop a SWOT analysis?
A SWOT analysis is often created during a retreat or planning session that allows several hours for both brainstorming and more structured analysis. The best results come when participants are encouraged to have an open attitude about possibilities. While you might "SWOT" in conjunction with an informational or business session, the tone when creating a SWOT analysis is usually collaborative and inclusive.
When creating the analysis, all people involved are asked to pool their individual and shared knowledge and experiences. The more relaxed, friendly and constructive the setting and environment, the more truthful, comprehensive, insightful and useful your analysis will be.


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