SWOT or (maybe better) TOWS?

SWOT Analysis
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SWOT Analysis > Best Practices

Anonymous
While I was teaching Business Policy, I noted the limitation of the SWOT analysis because students did not take the next step in developing alternative strategies based on the internal strengths and weaknesses and the external opportunities and threats. Consequently, I developed the . The original article "The TOWS Matrix--A Tool for Situational Analysis" was published in LONG RANGE PLANNING, Vol. 15, No. 2, 1982, pp. 54-66. This model has been used for research and strategy formulation around the globe. In the meantime, I applied the concept to career strategy as well as for analyzing the competitive advantages of nations. . (...) Read more? Sign up for free

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  Ricky Wong
 

The TOWS theory

Hi Professor, Thanks for sharing, I've learn so much on that. Best Regards

 
More on SWOT Analysis
Summary
Forum
SWOT Analysis or SWOCC Analysis?
🔥Internal and External Factors in SWOT Analysis
Divide and Conquer Approach to SWOT
Best Practices
🥇SWOT Analysis is Simple and Easy
🥈Be Careful with SWOT Analysis. Issues and Risks of SWOT
🥉What is SWOT analysis?
WHEN to do a SWOT Analysis?
SWOT - Absolutely essential
Significance of SWOT Analysis
Opportunity or Threat?
Uses of SWOT analysis
SWOT Analysis Strength
Internal Opportunities and Threats
Ranking model for the Opportunities and Threats
SWOT Analysis for British Airways and Ryan Air
SWOT or (maybe better) TOWS?
Turning Competitor's Weaknesses Into Opportunities
How to Proceed after the SWOT Analysis to the Strategy?
Combine SWOT Analysis with 5 Ps
Combining SWOT with other Strategy Tools
Design Shool Theory vs. SWOT
SWOC Analysis instead of SWOT Analysis
SWOT - research is important
SWOT Analysis Well Suited as First Step
Be Careful with Viewing Industry Opportunities as Company Opportunities
Well suited for Crisis too
SWOT Analysis as a Brainstorming Technique
Using SWOT Analysis for Supplier Audits
SWOT and Strategic Marketing Process
Competetive Analysis with SWOT
Involve Stakeholders in SWOT Analysis
SWOT Analysis + Weightage
Special Interest Group Leader

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SWOT Analysis
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