SWOT or (maybe better) TOWS?

SWOT Analysis
Knowledge Center

Best Practices

Sign up

Anonymous

SWOT or (maybe better) TOWS?

While I was teaching Business Policy, I noted the limitation of the SWOT analysis because students did not take the next step in developing alternative strategies based on the internal strengths and weaknesses and the external opportunities and threats. Consequently, I developed the TOWS Matrix. The original article "The TOWS Matrix--A Tool for Situational Analysis" was published in LONG RANGE PLANNING, Vol. 15, No. 2, 1982, pp. 54-66. This model has been used for research and strategy formulation around the globe. In the meantime, I applied the concept to career strategy as well as for analyzing the competitive advantages of nations. .

  Ricky Wong
 

The TOWS theory

Hi Professor, Thanks for sharing, I've learn so much on that. Best Regards

Start a new forum topic

 

More on SWOT Analysis:
Summary
Special Interest Group

Do you have a keen interest in SWOT Analysis? Become our SIG Leader

SWOT Analysis
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 3-12-2021. All names of their owners.