SWOT or TOWS Matrix?




SWOT Analysis
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Anonymous, USA

SWOT or TOWS Matrix?

While I was teaching Business Policy, I noted the limitation of the SWOT analysis because students did not take the next step in developing alternative strategies based on the internal strengths and weaknesses and the external opportunities and threats.
Consequently, I developed the TOWS Matrix. The original article "The TOWS Matrix--A Tool for Situational Analysis" was published in LONG RANGE PLANNING, Vol. 15, No. 2, 1982, pp. 54-66.
This model has been used for research and strategy formulation around the globe. In the meantime, I applied the concept to career strategy as well as for analyzing the competitive advantages of nations.
 
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Ricky Wong, Hong Kong
 

The TOWS Theory

Hi Professor,
Thanks for sharing, I've learned so much on that.
Best Regards.

   

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