SWOT Analysis for British Airways and Ryan Air

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Robert

SWOT Analysis for British Airways and Ryan Air

Would anybody be able to suggest some key points to include under SWOT for the above firms.
I'm having problems keeping it short and succinct as well as assessing what are actually relative strengths and weaknesses.

  David Wilson
Manager, Canada
 

British Airways/ryan Air

- BA Strengths : Multiple locations; global partnerships (one world alliance); strong brand; multiple aircraft types - allows diversification; loyalty programs
- BA Weaknesses: Poor cost advantage versus low cost carriers; too many aircraft types (high maintenance costs); extra levels of management; multiple locations served (local, regional, national, international)
- RA Strengths: New programs quickly implemented; one aircraft type, simple training for pilots; low cost tickets; focused on hubs; newest aircraft, low maintenance costs; flat organization structure?
- RA Weaknesses: Few frills, no business class; limited or no flights for business/long-haul flights; no global partnerships; limited locations (restricted to key European cities).
Hope this helps. Not sure it is the best analysis. In Canada, I would be comparing Air Canada (British Airways) versus West Jet (Ryan Air).

  Bernhard Keim
Business Consultant, Germany
 

Have a look at Kim Warren's Strategy Dynamics

Kim Warren, author of the article on "Strategy Sy (...)

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