How to Turn Competitor's Weaknesses Into Opportunities

SWOT Analysis
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Mukisa Simon Peter
Teacher, Uganda

How to Turn Competitor's Weaknesses Into Opportunities

How can I turn my rival's internal weaknesses into my opportunities?
This is not so easy as some companies succeed in keeping their internal weaknesses as a secret to themselves...



Taking Advantage of Our Competitor's Weaknesses

Your strengths are your competitor's weaknesses. If not, they're not your strengths either. If they are, you could use them to his disadvantage.
For example: you have a strong financial position (and your competitor does not), you can bleed him out, through price war or excessive marketing.
In my opinion, however, you should not focus on eliminating the competition, but on creating value for your customer and having your competitor around to show to you are better.

Jaap de Jonge
Editor, Netherlands

How to Turn Competitor's Weaknesses Into Opportunities

Some initial guidance... In general one step is indeed to actually KNOW what are the weaknesses of each of your main competitors. Have a look at Competitive Intelligence and/or Benchmarking for more on this.
When you've found these and compared them with your own strengths, you might proceed by considering to what extent they matter for certain customers (segments). Have a look at Kano Attributes.
If you find a combination of weaknesses of competitors + strengths of yourself + interested customers (segments) you might be looking at a promising strategic opportunity. Your company might want to invest in this area and tell the world about it (Advertising).


More on SWOT Analysis:
Discussion Topics
🥇 Be Careful with SWOT Analysis. Issues and Risks of SWOT
🥈 WHEN to do a SWOT Analysis?
🥉 Opportunity or Threat?
Significance of SWOT Analysis. Strengths
Application Areas of SWOT Analysis
👀How to Turn Competitor's Weaknesses Into Opportunities
Internal Opportunities and Threats?
Combining SWOT with other Strategy Tools
SOAR Analysis
SWOT or TOWS Matrix?
How to Proceed after the SWOT Analysis to the Strategy?
🔥 Internal and External Factors in SWOT Analysis
Be Careful with Viewing Industry Opportunities as Company Opportunities
SWOT Analysis for British Airways and Ryan Air
SWOC Analysis versus SWOT Analysis
SWOT Analysis as a Brainstorming Technique
Assigning Weights in SWOT Analysis
SWOCC Analysis
Competitive Analysis with SWOT
Divide and Conquer Approach to SWOT
Involve Stakeholders in SWOT Analysis
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