SWOT and Strategic Marketing Process Robert, Entrepreneur, United Kingdom, Member How does the SWOT analysis relate to the strategic marketing process (SMP)? (...) Read more? Sign up for free
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SWOT Always Needed for Strategy
Ahmad dawoud, Manager, Jordan, Member I think no marketing strategy would be accomplished unless it goes under an internal and external analysis because we need to know information about the market and our firm we will work or build our strategy for.