SWOT and Strategic Marketing Process

SWOT Analysis
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SWOT and Strategic Marketing Process

How does the SWOT analysis relate to the strategic marketing process (SMP)?

  Ahmad dawoud
Manager, Jordan
 

SWOT Always Needed for Strategy

I think no marketing strategy would be accomplished unless it goes under an internal and external analysis because we need to know information about the market and our firm we will work or build our strategy for.

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