SWOT and Strategic Marketing Process

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SWOT and Strategic Marketing Process
Robert, Entrepreneur, United Kingdom

How does the SWOT analysis relate to the strategic marketing process (SMP)?

SWOT Always Needed for Strategy
Ahmad dawoud, Manager, Jordan
I think no marketing strategy would be accomplished unless it goes under an internal and external analysis because we need to know information about the market and our firm we will work or build our strategy for.



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