SWOT Analysis + Weightage

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SWOT Analysis + Weightage
Amarandaas, Student, Malaysia

SWOT analysis is a basic tool for any marketing manager to determine their future strategies. But just listing the strengths, weaknesses, opportunities and threats are not adequate especially for the challenging business environment. Sometimes managers might find tremendous elements in the SWOT analysis and could not decide to take advantage of which element. Therefore, adding weightage to each element in each s, w, o and t quadrant will help distinguish which element possess a better advantage over the other. Then only the manager can decide to execute their strategies by first considering the elements of highest weightage. By adding weightage to the elements, managers can also determine how well-built is their company. For example, by adding the weightages of the strengths and opportunities and weaknesses and threats respectively, one can compare their value and analyze whether their company's underlying business is more towards positive or negative changes.



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