Assigning Weights in SWOT Analysis




SWOT Analysis
Knowledge Center

Translate

Forum
7
Amarandaas
Student, Malaysia

Assigning Weights in SWOT Analysis

SWOT analysis is a basic tool for any strategist/marketing manager to determine their future strategies. But just listing the strengths, weaknesses, opportunities and threats is not enough, especially for the challenging business environment. Sometimes managers might find many elements in the SWOT analysis and are unable to decide to take advantage of which element.
Therefore, we can add a weights to each element in each S, W, O and T quadrant.
For example, this will help to distinguish which element is more important or provides a better advantage (opportunity) over the others. By doing this the manager can first consider the elements of highest weight. By adding weightage to the elements, managers can also determine how well-built is their company (strengths).
So, by adding weights to the strengths and opportunities and weaknesses and threats respectively, one can compare their value and analyze whether their company's underlying business is more towards positive or negative changes.
 
Comments

Rating

 
1
Sanjit Keskar
Professor, India
 

Evaluation and Giving Weights to SWOT Analysis - Internal Factors

Response factors to listed strengths and weaknesses of a firm identified by an internal audit are ty... Sign up

   

More on SWOT Analysis:
Summary
Discussion Topics
Be Careful with SWOT Analysis. Issues and Risks of SWOT
WHEN to do a SWOT Analysis?
Opportunity or Threat?
Significance of SWOT Analysis. Strengths
Application Areas of SWOT Analysis
How to Turn Competitor's Weaknesses Into Opportunities
Internal Opportunities and Threats?
Combining SWOT with other Strategy Tools
SOAR Analysis
SWOT or TOWS Matrix?
How to Proceed after the SWOT Analysis to the Strategy?
🔥Internal and External Factors in SWOT Analysis
Be Careful with Viewing Industry Opportunities as Company Opportunities
SWOT Analysis for British Airways and Ryan Air
SWOC Analysis versus SWOT Analysis
SWOT Analysis as a Brainstorming Technique
👀Assigning Weights in SWOT Analysis
SWOCC Analysis
Competitive Analysis with SWOT
Divide and Conquer Approach to SWOT
Involve Stakeholders in SWOT Analysis
Special Interest Group

Do you know a lot about SWOT Analysis? Become our SIG Leader

SWOT Analysis
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2023 12manage - The Executive Fast Track. V16.1 - Last updated: 29-3-2023. All names of their owners.