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Uses of SWOT analysis
Debbie Rosaforte
A SWOT analysis is frequently used in an early stage of strategic or marketing planning for decision-making, problem solving, and as a tool to increase the awareness of certain people about the situation the firm is in. But you can also use SWOT as a personal career planning tool to assess and reflect upon your own personal Strenghts, Weakenesses, Opportunites and Threats. Likewise, within the personnel department we can use SWOT to assess candidates for a function. You can even perform a SWOT on your football or hockey team...
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More SWOT applications
Joan Russ Other SWOT application areas include assessing potential: - Product Development options, - R&D efforts, - Brand Management options, - Supplier Management options, Outsourcing options, - Acquisition options, - Partnership options.
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Chander Shenoy
